SaaS Breakthrough
177 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 46 ratingsThe SaaS Breakthrough Show is an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build amazing businesses. The SaaS Breakthrough show is brought to you by Demio, an easy-to-use, reliable webinar software built to help marketing and customer-education teams effectively scale their efforts in less time than ever before.
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Episodes
How Raygun Embraces Adaption as a Key Trait Towards their Market Dominance
October 09, 2020 14:35 - 40 minutes - 36.9 MBMeet Nick Harley, VP of Growth at Raygun, a B2B SaaS company that offers a range of application monitoring products, used by thousands of software teams globally. With 10+ years of experience selling to technical audiences, Nick has a passion for growing businesses, focusing on early-stage, high-growth B2B tech during his career to date. He is involved in the Wellington startup community, helping cultivate the next generation of business leaders. In this episode, you'll hear why and when to...
How Supermetrics Doubled their ARR from 10 to 20 Million in 12 Months
October 02, 2020 16:45 - 33 minutes - 30.6 MBMeet Edward Ford, the Marketing Director at Supermetrics, a marketing analytics SaaS product used by over half a million marketers. Edward is also the host of The Growth Hub Podcast. In this episode, you'll hear the lessons learned from watching their ARR double from 10 million to 20 million ARR in 12 months. You'll also hear about how they had to shift products from self-serve to enterprise and what that meant for their sales team, their very successful Webinar experiment, and a powerful L...
How ClickUp Reinforces their Product-Led Growth Engine with PPC and Attribution
September 25, 2020 18:29 - 33 minutes - 30.9 MBMeet Aaron Cort, the Director of Marketing at ClickUp, the only work platform that replaces all productivity software in an organization with one single application for tasks, docs, chat, goals, and team management. In this episode, you'll hear how Aaron has had to build the ClickUp team as the director of marketing. You'll learn how to be data-driven for defining messaging in a wide-approach product, and the advertising channels that are working for ClickUp, including billboards! And fina...
How Callsign Powers Sales with Relationship Building ABM
September 14, 2020 17:30 - 42 minutes - 38.5 MBMeet Sarah Whipp, the CMO and Head of Go-to-Market Strategy at Callsign, an identity fraud, authorization, and authentication company, solving the challenges that organizations face in getting their users on to and interacting with their digital platforms. Sarah's career includes roles as VP of EMEA marketing, for companies such as Fujitsu, McAfee, Symantec, and Standard & Poor's. In this episode, you'll hear about navigating brand building for tough security solutions at Callsign. You'll ...
How Daniel Glickman is Helping Startups Protect their Growth in 2020
September 08, 2020 15:49 - 50 minutes - 46.3 MBMeet Daniel Glickman, an internationally recognized marketing leader, speaker, podcaster, and author. He is the former CMO of Wave.video, an innovative video solution for creators and small businesses. In this episode, you'll hear about the lessons learned as the former CMO at Wave.video, how SaaS marketers need to be using video today, and how videos fit perfectly in your sales funnel. You'll also learn about repurposing content and creating moats to protect your startup in 2020 and beyon...
How Whisbi is Winning Industry Giants With ABM and Conversational Selling
August 31, 2020 20:12 - 45 minutes - 41.4 MBMeet Urska Blagojevic, Marketing Director at Whisbi, a conversational sales platform that combines powerful conversational tools, which replicate the effectiveness of a face-to-face sales process online. Urska is an experienced B2B Marketing Director with a focus on Sales Enablement, Demand Generation, and Product Go-to-Market strategy. In this episode, you'll hear about the 12-years journey of Whisbi from services to pure SaaS. You'll learn how to capture large enterprise companies, and th...
How Salesflare Competes in a Red Ocean with a Culture of Experimentation and Habits
August 21, 2020 15:12 - 42 minutes - 39 MBMeet Jeroen Corthout, co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies and top-rated on review platforms for its ease of use and automation features. In this episode, you'll hear about the process that Salesflare used to find product-market fit and settle into SaaS and agencies. You'll learn about the early-stage ideas they used to drive leads, how they're competing in a red ocean, their experimentation habits, ...
How GrowthMentor Is Breaking the Mold With Ethical Growth Hacking
August 14, 2020 15:54 - 40 minutes - 36.8 MBMeet Foti Panagiotakopoulos, who has an extensive background in Growth Marketing having tripled EuroVPS’s MRR from €30k to €100k in a couple of years, and having founded GrowthMentor, a curated community where founders and marketers can book 1:1 calls with vetted growth marketing and startup mentors for on-demand advice. In this episode, you'll hear about Foti's journey from a finance degree to marketing VPS services, and the lessons learned from implementing early personalization for pre-q...
How Wishpond Recreated their Sales Approach with a Hybrid SaaS
August 07, 2020 18:10 - 36 minutes - 33.8 MBMeet Kevin Ho, VP of Marketing at Wishpond an all-in-one marketing platform with a team of experts to help companies generate more sales online. In this episode, you'll hear about the growth trajectory of Wishpond product through the years since starting in 2009 and the transition from self-serve SaaS to demo sales only. You'll learn what sales alignment means for Kevin, the marketing channels that are working in the COVID landscape (including virtual summits), and how they've adapted thei...
How Sean Ammirati Is Educating SaaS Founders To Reimagine Their Business Growth
August 03, 2020 16:01 - 49 minutes - 45.5 MBMeet Sean Ammirati, partner at Birchmere Ventures, where they invest in seed-stage SaaS and marketplace startups. Sean co-founded mSpoke the first acquisition of LinkedIn, and Peak Strategy which was acquired by Morgan Stanley. Sean also teaches entrepreneurship at Carnegie Mellon University’s Tepper School of Business. In this episode, you'll hear about Sean's exits and his journey to becoming a professor and partner at a venture fund. You'll learn the importance of understanding the lean ...
How Help Scout Is Building Evergreen Marketing Assets with Super Compelling Content
July 16, 2020 18:04 - 44 minutes - 41 MBMeet Adam Goyette, VP of Marketing at Help Scout, which provides 10,000+ businesses like Reddit and AngelList with customer email and live chat with a personal touch. Previously, Adam lead all growth marketing initiatives globally at G2 and Deloitte, as VP of Demand Generation. In this episode, you'll hear about what it's like to join a company as a VP of Marketing in the middle of a pandemic. Then you'll learn about brand and messaging changes during a changing market, how to work in marke...
How SmartBug Media Is Helping SaaS Become Savvier With SEO in 2020
July 10, 2020 16:04 - 45 minutes - 42 MB- 03:00 Helping SaaS As An Experienced Full-Service Inbound Agency - 10:55 Clients Moving Towards Owned Media In A More Holistic Approach - 13:50 Identifying The Right Opportunities By Looking At The Data - 15:55 The Right Toolset From A Data Visualization Reporting Perspective - 17:05 Understand The Conversion Rate And Fix The Sieve To Stop Losing Sales And Customers - 19:45 Marketers Are Getting Savvier About SEO - 21:15 Understanding Your Topics And Then Understanding User Intent -...
How Drift Shapes The Future of Marketing With Cornerstone Content And Community Building
July 03, 2020 19:38 - 44 minutes - 40.9 MB- 03:20 Helping Shape The Future Of Marketing And Sales - 05:05 Moving Into An Integrated Campaigns Approach - 06:20 Joining A Hypergrowth Company Starting To Scale The Marketing Team - 08:10 It All Starts With The Who - 09:40 Shifting Into Value-Based Marketing And Selling Value - 10:50 Going Really Deep Into Persona Research - 12:15 Always Be Building Up Your Branded Community - 13:35 Time-To-Value Is A Really Important Metric - 14:25 Building A Voice Of The Customer Type Of Prog...
How Caremerge Stands Out From The Competition Using Differentiation And B2B Facebook Advertising
June 24, 2020 20:36 - 34 minutes - 32 MBNotes: - 02:50 Providing Technology Solutions To The Senior Living Industry - 05:10 Messaging Challenges When Product-market Fit Is On A Case-By-Case Basis - 06:40 Using A Spear Fishing Strategy First Then Casting A Wider Net - 08:20 Launching Quickly A Tool To Change The Negativity Going Around About Senior Living - 11:10 Elevating The Customer's Voice By Position Customers As The Thought Leaders - 12:20 Building A Culture With A Consistent Message To The Team On Where The Focus Is ...
How ContentCal Increased Lead Flow By 33% With A Small Automated Webinar Tweak
June 19, 2020 18:35 - 55 minutes - 51.1 MBMeet Andy Lambert, Director of Growth and one of the founding team at ContentCal, a Social Media Marketing technology software, that has won several awards since its launch in January 2017. In this episode, you'll hear how the cofounding team built ContentCal from their content agency and how early product-market-fit conversations were critical. You'll hear about the lessons Andy learned the hard way from scaling paid traffic way too quickly and what that meant for their business, and the ...
How Rippling Dominates Their Category Going “All-In” On Creative Campaigns
June 12, 2020 18:01 - 43 minutes - 39.7 MBIn this episode, you'll hear how Rippling is becoming the Salesforce of HR operations and the lessons that Matt learned and brought from Zenefits to Rippling. You'll learn about creating messaging for a wide product that works for any business and Matt's strategy to do that, the process behind their creative campaigns, and how to come up with something truly unique for a new marketing experiment. And finally, you'll hear about the core cultural DNA you need your company to have to push you...
How Empire Flippers Created a Content Moat to Help More SaaS Buyers and Sellers
June 04, 2020 19:40 - 54 minutes - 49.7 MBMeet Gregory Elfrink, Director of Marketing at Empire Flippers, the largest curated marketplace for buying and selling online businesses. In this episode, you'll hear about the journey that Gregory went through from Alaska to living in Vietnam working with Empire Flippers and their expansion from working with digital nomad businesses to SaaS and bigger businesses. You'll learn about the marketing tactics and strategies that Gregory has used to stand out from the crowd with content marketin...
How GitLab Has Hit Hyperscale By Empowering Next-Generation SDRs
May 28, 2020 17:13 - 54 minutes - 50.3 MBMeet Shawn Winters, Strategic Acceleration Manager at GitLab, a leading collaboration tool for DevOps. Shawn is a SaaS and Technology Startup Sales & Business Development expert with experience at Seed, Series A, Series C, Series D, and Publicly Traded Organizations. In this episode, you'll learn about next-generation SDRs and what that actually means in 2020 and beyond, and the wins from the ABM process. You'll hear what it's like to be part of a hyper-scale company like GitLab, the lesso...
How Kinsta Expands Platform Sales Worldwide with Multicultural Marketing
May 21, 2020 15:50 - 44 minutes - 41.2 MBMeet Nathan Bliss, VP of Sales and Marketing at Kinsta, a premium managed Wordpress hosting provider for everyone, small or larger. He has +12 years of experience founding companies and leading teams and has worked at companies like PayPal and Flywheel. In this episode, you'll hear how Nathan joined Kinsta sales team and quickly made a transition to become the VP of both sales and marketing and his new marketing perspective coming from a career in sales and how that is helping him step into...
How InSided Switched from Outbound to Inbound to Help More SaaS Create Communities
May 13, 2020 14:45 - 44 minutes - 40.9 MBMeet Remco De Vries, the Head Of Marketing at InSided, the only Customer Success Community Platform. Remco is a demand generation enthusiast. In this episode, you'll hear about the 10-years journey of InSided into customer success for SaaS. You'll learn why community is more important than ever for SaaS companies in 2020 and beyond and what it takes to build an effective and successful community. And you'll also learn about InSided wins from attending and sponsoring a recent event by Gains...
How Piktochart is Growing Into New Market Segments with Engaging Visual Storytelling
May 05, 2020 14:45 - 54 minutes - 49.8 MBMeet Agata Krzysztofik, Head of Marketing of Piktochart which is on a mission to empower people to tell great visual stories that stick. Agata is a startup mentor and a marketing leader with 10 plus years of experience in developing and executing growth strategies at companies like Google, Groove, and SIM scale. In this episode, you'll hear about Piktochart's mission around visual storytelling and what that actually means for marketers. You'll learn the step-by-step process to create storyt...
How Directive Increases SaaS Pipelines with Uniquely Strategic SEO And SEM Campaign
April 28, 2020 18:30 - 43 minutes - 40.1 MBMeet Garrett Mehrgutt, the co-founder and CEO of Directive, a next-gen software performance marketing agency. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S. In this episode, you'll hear how Directive was born and found its footing in SaaS. You'll learn how you probably need to reset your traffic expectations, the approach for SEO that creates positive ROI, why vanity metrics can destroy your pipeline, and different approaches for scaling SEO....
How Funnel Built An Inbound Lead Gen Machine With Extreme Customer Focus
April 21, 2020 18:14 - 47 minutes - 43.3 MBMeet Juuso Lyytikkä, Head of Growth at Funnel, where they help thousands of businesses to be more data-driven and thus delivering higher returns. He leads the marketing and operations teams and built a highly scalable lead generation engine by melding best in class B2B and B2C methodologies and focusing on empathy. In this episode, you'll hear about the creation of Funnel.io from an advertising agency, how they moved upmarket from e-commerce and SMB based on new product requirements and sig...
How Podia Is Focusing on Customer Education to Drive Results During Unprecedented Times
April 14, 2020 17:30 - 40 minutes - 37 MBMeet Len Markidan, CMO at Podia, a platform for creators to sell online courses, membership sites, and digital downloads. Previously, Len was Head of Marketing for 5 years at Groove and his work has been featured in Forbes and Entrepreneur. In this episode, Len returns for a Take 2 episode and you'll learn what's been happening at Podia since Len was on the podcast on episode #45 and how they're taking on the new landscape of marketing during the COVID-19 epidemic. You'll hear about the gr...
How Threekit Is Disrupting Their Market with Content Marketing "Piggybacking"
April 07, 2020 19:58 - 46 minutes - 43.1 MBIn this episode, you'll hear about the challenges of a new categorical SaaS disrupting a prebuilt industry. You'll learn about piggybacking on search versus defining new languages, how content marketing has been critical for success for Threekit and how their outbound mixed with content has been in an essential step for new growth. And finally looking forward, you'll hear how Hillary sees the changing landscape in SaaS after COVID-19, what she's expecting to play out and how they're working...
SaaS Marketing Insights During Uncertain Times (From 19+ Incredible SaaS Marketers)
March 26, 2020 18:00 - 44 minutes - 40.4 MBWelcome to a special episode of the SaaS Breakthrough podcast. As 2020 reveals itself to be full of surprises, challenges, also new opportunities, we felt it would be helpful to collect the top marketing insights we heard so far from our amazing guests to help you with SaaS marketing in these uncertain times. We collected the best marketing advice for challenging times given by 19 incredible SaaS marketers that we’ve been lucky enough to host on the podcast. Hear from: Micah Rowland at F...
How Nextiva Disrupted Their Industry Using A Verticalized Marketing Approach For SEO and LinkedIn
February 26, 2020 12:30 - 52 minutes - 48.6 MBMeet Gaetano DiNardi, Director of Demand Generation at Nextiva, a cloud communications company. He has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. In this episode, you'll hear about the SEO strategy Gaetano used to grow Sales Hacker over 400% from start to finish. You'll learn about the two-step process to audit your existing SEO system, where the low hanging fruit is so you get started right with huge wins and the big p...
How Bonjoro’s Video Messaging Is Fueling Personalization At Scale For SaaS
February 19, 2020 17:15 - 50 minutes - 46.6 MBMeet Casey Hill, the Growth Manager at Bonjoro, a personalized video messaging company with the mission of making business communication more human and personalized. For the last decade, Casey has been focusing on helping SaaS companies rapidly scale and doing so through finding levers to create customer evangelism and brand advocacy. In this episode, you'll hear where Casey sees the future of personalized video going and what you need to know today. You'll learn how to use video at scale...
How Narrative Science's AI-Driven Storytelling Is Transforming Your Relationship With Data
February 04, 2020 17:00 - 42 minutes - 39.1 MBMeet Anna Schena Walsh, the Director of Growth Marketing at Narrative Science, a SaaS that turns data into stories. Anna leads marketing initiatives including brand, content, digital, and demand generation and has previously led product marketing for both of Narrative Science's products. In this episode, you'll hear about AI-driven storytelling and the power of Narrative Science. You'll learn how to develop the mindset of internal storytelling, what it means to tell a story in a cross-dep...
How Blissful Prospecting's REPLY Framework Is Helping SaaS Teams Explode their SQL's
January 29, 2020 21:00 - 53 minutes - 49.5 MBMeet Jason Bay, the Chief Revenue Officer at Blissful Prospecting, where they help sales teams remove the mystery of what to say in their outbound calls and emails. In today's episode, you'll learn how Jason does not believe that prospecting is just a numbers game or that it has to suck. You'll hear about the outbound strategy that he created to become a sought after resource for SaaS teams and the critical cross-department strategies to streamline messaging and communication. Then you'll...
How 10to8 Uses a Data-Driven Approach to Optimization for JTBD focused Google Campaigns
January 22, 2020 15:15 - 39 minutes - 36.6 MBMeet Anna Kocsis, Head of Marketing at 10to8, an appointment scheduling software that aims to rid the world of wasted time. Anna loves experimenting and finding new tactics that really work. In this episode, you'll hear about the data-driven approach that has helped 10to8 find their job-to-be-done use cases that really shape their different personas and how these use cases drive their approach to feature design and marketing. You'll learn about the data needed to help create smart Google c...
How 10to8 Uses a Data-Driven Approach to Optimization for JTBD focused Google Campaigns
January 22, 2020 15:15 - 39 minutes - 36.6 MBMeet Anna Kocsis, Head of Marketing at 10to8, an appointment scheduling software that aims to rid the world of wasted time. Anna loves experimenting and finding new tactics that really work. In this episode, you'll hear about the data-driven approach that has helped 10to8 find their job-to-be-done use cases that really shape their different personas and how these use cases drive their approach to feature design and marketing. You'll learn about the data needed to help create smart Google ca...
20 SaaS Marketing Insights For 2020 From Top SaaS Marketers
January 10, 2020 22:00 - 39 minutes - 36.5 MBHello, 2020! Welcome to a special episode of the SaaS Breakthrough podcast. As we start a new year, and decade, we felt it was a good time to collect the top marketing insights we received from our amazing guests, so you can make sure to use their wisdom in your SaaS Marketing in 2020. In this episode, you'll hear the Top 20 SaaS Marketing Insights for 2020 by 20 incredible SaaS marketers that we’ve been lucky enough to host on the podcast throughout 2019. Enjoy! Thank you so much for lis...
How HubSpot’s Customer Delight Program is Re-Humanizing SaaS Customer Success
January 03, 2020 16:00 - 39 minutes - 36 MBMeet Rachel Yen, a Customer Events & Experience Specialist at HubSpot. Rachel has been growing HubSpot's Customer Delight program since 2016 and loves to preach customization over automation. In this episode, you'll hear about the start of HubSpot's Customer Delight program, how it got off the ground and how HubSpot is humanizing customer success with an amazing gift-giving initiative. You'll also learn how to balance personalization with gifts, the goal set for gift-giving and how to maxim...
How Vainu Moved Upmarket Using Behavioral Triggers to Identify Target Prospects
December 27, 2019 20:00 - 40 minutes - 37.5 MBMeet Mikko Luhtava, the Head of Marketing at Vainu, a real-time company data provider for salespeople and marketers. Mikko has been working in tech marketing and sales for 7+ years, in both Europe and the U.S. In this episode, you'll hear how a change in their target ICP created data points for a company rebrand and then we discuss the lessons learned in rebranding a scaling SaaS company. You'll hear about the changes happening in both inbound and outbound marketing using data and the sale...
How Crisp Launched a Giant Prospect Pipeline using a Freemium Model in a Red Ocean
December 18, 2019 20:00 - 49 minutes - 45.6 MBMeet Antoine Goret, the head of sales & marketing at Crisp. Before heading to Crisp, he was the head of growth of a startup accelerator, working with startups backed by VCs. In this episode, you'll hear how an open-source solution became the foundation for Crisp chat. You'll learn about the power of free and how it drives massive traffic for them, the free to paid in-product model that they're using. You'll also find out about the core growth strategies to maximize your search intent and h...
How nDash Successfully Boostrapped their SaaS by Leveraging Virality, Onboarding, and Education
December 10, 2019 17:30 - 40 minutes - 36.9 MBMeet Michael Brown the CEO and founder of nDash, a content creation platform backed by the world's top writers. In this episode, you'll hear how nDash evolved from Mike's freelancing business to a thriving SaaS company. You'll learn about the priority process of marketing to users and consumers at the same time, even when bootstrapped, the referral strategies that attracted great writers to the nDash writing team and the marketing language required to attract the right agencies and busines...
How AdvanceB2B Is Breaking Content Barriers in SaaS with Strategic Content Initiatives
November 21, 2019 16:30 - 45 minutes - 42.1 MBMeet Pinja a Content Marketing Strategist at Advance B2B, where she helps B2B SaaS companies crush their growth goals with customer-obsessed content and brand marketing. In this episode, you'll hear how exactly Advanced B2B has become a leading agency for SaaS content marketing. You'll learn the exact positioning and messaging system that Pinja uses to find killer content, what you need to think about when coming up with your content strategy and why focusing on frameworks can actually hurt...
How Albacross' Pivot Generated Qualified Leads and Defined their Core Offering
November 13, 2019 16:00 - 39 minutes - 36.6 MBMeet Marcus Svensson the Head of Growth at Albacross, a software that makes B2B lead generation easier. Marcus has a background in mathematics and previously founded Marketplace Startup. In this episode, you'll hear about Albacross’s journey to create the best free lead generation tool ever and the marketing pivot that took them from a free tool into a paid tool. You'll learn the marketing lessons from a freemium model and then from a paid model, and the transition that was necessary to get...
How UserPilot Drives Growth with Value-First Marketing and Hidden Marketing Channels
November 06, 2019 16:19 - 51 minutes - 47.4 MBMeet Aazar Ali Shad, the VP of Growth at UserPilot, a company that helps you deliver the perfect product experience. Aazar has more than 6 years of SaaS experience and is currently helping 600+ SaaS companies improve user onboarding and increase product adoption. In this episode, you'll hear about Aazar's journey and how he stepped into the role of head of growth at UserPilot. You'll learn about the power of leading with value in marketing and the results Aazar got from the marketing initi...
How ChurnZero Is Leading the SaaS Industry in the Battle against Churn Monsters
October 29, 2019 16:00 - 37 minutes - 34 MBMeet Cori Pearce, the Director of Marketing at ChurnZero, a real-time Customer Success Platform that helps SaaS and subscription businesses fight customer churn. In this episode, you'll hear how finding a gap in the customer journey allowed two founders to build ChurnZero. You'll hear about building the foundation of a marketing team and what Cori had to do when she first joined the company. You'll learn about having creative marketing ideas that explode brand awareness in a competitive a...
How Wistia is Leading the SaaS Landscape with Brand Affinity Marketing
October 22, 2019 18:30 - 45 minutes - 42 MBMeet Kristen Bryant who works in Partnerships & Production at Wistia - the leader in Brand Affinity Marketing for small and medium-sized businesses. In her role, Kristen leads Wistia’s partnership efforts and supports the creation, execution, and promotion of their long-form video series. In this episode, you'll find out about the new focus on brand affinity at Wistia and the evolution to get there. You'll hear the big lessons that their team learned from the docu-series One Ten One Hundred...
How Time Doctor Created A Marketing Moat with Process-Driven SEO and Long-Term Content
October 15, 2019 15:00 - 46 minutes - 43.1 MBMeet Liam Martin who runs Time Doctor and Staff.com - one of the most popular time tracking and productivity software platforms in use by top brands today. Liam is also a co-organizer of the world's largest remote work conference "Running Remote". In this episode, you'll hear how a graduate program started Liam's journey into SaaS. You'll learn about the pros and cons of bootstrapping versus funding and what you need to know for B2B marketing. You'll also hear about the future of SaaS, wha...
How Hubstaff Created a Growth Engine with a Multi-pronged Approach of SEO and Content Marketing
October 08, 2019 17:00 - 44 minutes - 40.6 MBMeet Adam Ruhland the Director of Marketing at Hubstaff Tasks, an Agile project management tool made by the creators of Hubstaff. Adam is focused on data-driven decision making, and sticking with what works when it comes to digital marketing. In this episode, you'll hear about the #1 driver for growth at Hubstaff and why that's been Adam's sole focus. You'll learn how to effectively stay focused on a marketing initiative and double down the right way, which is about quality versus quantit...
How Fountain is Changing the Hiring Process with a Focus on the “Hidden” KPI’s
September 25, 2019 15:00 - 48 minutes - 44.7 MBMeet Micah Rowland, COO of Fountain, a hiring automation software for the New Service economy. Micah builds people, teams, and processes that have taken multiple companies from 50 to 250 people and $5 million to $30 million in revenue. In this episode, you'll find out how Micah got involved with the Fountain team and where they are headed in the SaaS marketplace. You'll learn about Micah's journey in SaaS, when you should feel comfortable to go from MVP to growth mode and the specific KPI...
How UserIQ Built an Inbound Traffic Monster with Content Pillars, Webinars and Paid Advertising
September 17, 2019 15:00 - 48 minutes - 44.2 MBMeet Nicole Smith, the CMO of UserIQ, a customer success platform helping businesses align around user needs. Prior she led the marketing efforts at Dodge Communications (now MERGE Atlanta). In this episode, you’ll hear about Nicole’s journey joining UserIQ as their first full-time marketer. You’ll learn about the process they had to go through to find product-market fit in the early stages of their SaaS and the valuable lessons learned. You’ll find out how to build a focused long and short...
How Qualaroo Pivoted Product-Market Fit after a Venture-based Acquisition
September 10, 2019 15:00 - 46 minutes - 42.7 MBMeet Sarah Ann Cantu, the marketing director at Qualaroo, a lightweight user research tool built to empower UX and product designers. Sarah Ann Cantu has held various marketing roles in the B2B SaaS venture equity fund, Scaleworks, since 2017. In this episode, you'll hear from Sarah what life is like after a venture-based acquisition for Qualaroo. You'll learn what it takes to pivot your product-market fit while you have a live active product, the lessons learned from the customer interview...
How Outreach Earned Unicorn Status with a Streamlined Demand Gen Process and Multi-Channel Attribution
September 04, 2019 15:30 - 42 minutes - 38.7 MBMeet Harmony Anderson, the Director of Demand Generation at Outreach.io, the market-leading sales engagement platform. As a revenue-focused marketer, Harmony has diverse experience building integrated sales and marketing programs using the latest and greatest technology and data. In this episode, you'll hear about what it was like for Harmony to join unicorn Outreach.io. You'll learn about the process of refining a demand gen process in a growing company, breaking down data and multi-channe...
How Dialpad Is Redefining Business Communications by Staying Creative and Nimble in a Highly Competitive Market
August 23, 2019 16:28 - 40 minutes - 37.3 MBMeet Keith Messick, the CMO at Dialpad, a business communications company. Previously, he served as the CMO at Lucidworks and also held senior leadership roles at Topsy (acquired by Apple), Get Satisfaction, and SuccessFactors. In this episode, you'll hear where Keith believes video and voice communication is headed in the modern B2B world and for modern companies. You'll learn how to win in a crowded marketplace with creativity and savvy, raising funds for marketing and its importance in t...
How Startup Hypeman’s Entertainment Framework Helps SaaS Craft the Perfect Stories to Stand Apart
August 13, 2019 19:00 - 56 minutes - 51.5 MBMeet Rajiv Nathan, the founder of Startup Hypeman. Rajiv helps SaaS startups not suck at how they pitch and tell their story so they stand out to customers and investors, and stand apart from competitors. His work has been featured in Inc, Forbes, Huffington Post, and more, and he's partnered with accelerators across the U.S. In this episode, you'll hear the story of how Startup Hypeman came to be. You'll learn the Superhero Strategy to craft the perfect message for your SaaS Company, the "...