How Empire Flippers Created a Content Moat to Help More SaaS Buyers and Sellers

SaaS Breakthrough

English - June 04, 2020 19:40 - 54 minutes - 49.7 MB - ★★★★★ - 46 ratings
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Next Episode: How Rippling Dominates Their Category Going “All-In” On Creative Campaigns

Meet Gregory Elfrink, Director of Marketing at Empire Flippers, the largest curated marketplace for buying and selling online businesses.

In this episode, you'll hear about the journey that Gregory went through from Alaska to living in Vietnam working with Empire Flippers and their expansion from working with digital nomad businesses to SaaS and bigger businesses.

You'll learn about the marketing tactics and strategies that Gregory has used to stand out from the crowd with content marketing and event marketing.

And you'll also learn the key things to sell your SaaS company for a killer evaluation, including the pretty bad move some SaaS owners do when they start thinking about selling. Gregory doesn't pull any punches here.

And finally, he gives us a forecast for 2020 on buying and selling SaaS businesses within this new world that we're all living in now. Enjoy!

Notes:

- 03:40 The Largest Curated Marketplace For Buying And Selling Online Businesses

- 08:30 Market-Fit As The Market Shifts Quite Dramatically

- 11:00 Using Content Marketing To Help SaaS People Understand They Can Sell Their Business

- 13:40 SEO, Experimenting With Video And Leveraging Data-Driven Content

- 16:40 Content Can Live At Any Part Of The Funnel

- 18:30 Content That Has No SEO Value But Still Has A Lot Of Sales Value

- 20:00 Leveraging Conferences As Part Of The Marketing Mix

- 22:15 Always Bring A Sales Person And A Marketing Person To An Event

- 23:55 Being Extra Goofy At Events And Billboard Advertising

- 27:30 A Quick Conference Tip For Networking

- 29:15 Buyers And Sellers' Behaviour During Q1 And Forecast For Q3

- 33:40 If A Recession Does Come That Means Even Greater Opportunities For What You Can Do For Your Business

- 35:30 The Most Important Thing In SaaS Valuations And The Pretty Bad Move Some SaaS Owners Do

- 39:30 The Number That Can Help You Decide If It Might Be A Good Time For You To Look At Selling

- 40:15 The Need To Build A Big Moat And Diversify

- 42:15 How To Know Or Show You Have A Valuable Brand Moat

- 46:10 Next: Looking Forward To The 8-Figures Mark On The Sell-Side And The Buy-Side

- 49:00 Lightning Questions