How GitLab Has Hit Hyperscale By Empowering Next-Generation SDRs

SaaS Breakthrough

English - May 28, 2020 17:13 - 54 minutes - 50.3 MB - ★★★★★ - 46 ratings
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Previous Episode: How Kinsta Expands Platform Sales Worldwide with Multicultural Marketing

Next Episode: How Empire Flippers Created a Content Moat to Help More SaaS Buyers and Sellers

Meet Shawn Winters, Strategic Acceleration Manager at GitLab, a leading collaboration tool for DevOps. Shawn is a SaaS and Technology Startup Sales & Business Development expert with experience at Seed, Series A, Series C, Series D, and Publicly Traded Organizations.

In this episode, you'll learn about next-generation SDRs and what that actually means in 2020 and beyond, and the wins from the ABM process.

You'll hear what it's like to be part of a hyper-scale company like GitLab, the lessons Shawn learned from joining a remote workplace and best practices to operate as a remote team in this new post-COVID-19 world. Finally, we'll go through some mental conditioning ideas for marketers to optimize their performance.

Notes:

- 03:00 A Complete DevOps Platform Delivered As A Single Application

- 05:45 Leveraging LinkedIn To Really Hone In On Your Ideal Customers

- 09:20 Joining In And Adapting To Working Fully Remotely

- 12:40 The Concept Of A Next-Generation SDR

- 15:45 Baselines And Empowering SDRs

- 18:55 Hyper-Personalization Is Too Much

- 21:40 Using LinkedIn For Personal Branding And Social Selling

- 28:30 How Companies Can Overcome The Challenges Of Working Remotely

- 35:05 Mental Conditioning And Mental Health Practices For Remote Workers

- 39:00 Lessons Learned From Things That Didn't Work Out As Planned

- 45:10 Next: More Overal Efficiency And The Next Wave Of Field Marketing

- 49:30 Lightning Questions