How Kinsta Expands Platform Sales Worldwide with Multicultural Marketing
SaaS Breakthrough
English - May 21, 2020 15:50 - 44 minutes - 41.2 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Nathan Bliss, VP of Sales and Marketing at Kinsta, a premium managed Wordpress hosting provider for everyone, small or larger. He has +12 years of experience founding companies and leading teams and has worked at companies like PayPal and Flywheel.
In this episode, you'll hear how Nathan joined Kinsta sales team and quickly made a transition to become the VP of both sales and marketing and his new marketing perspective coming from a career in sales and how that is helping him step into the role correctly.
You'll learn about the multi-language culture that's embedded at Kinsta and how that has helped them scale into new geographical locations and what is the first step Nathan recommends to any SaaS marketer wanting to expand into other languages.
And finally, you'll learn what to do if remote work is a new place for you as a team leader and what you need to be acutely aware of when messaging out during this crisis. Enjoy!
Show Notes:
02:55 Born To Change The Status Quo And Create More Robust Solutions For Quality WordPress Hosting04:15 - Joining Sales And Fast Transitioning To Leading Sales And Marketing07:00 Bringing A Background In Sales To A Marketing Role11:05 Carving Out A Niche With A Persona Who Values Performance13:30 Leveraging A Background In Sales To Hone In On The Right Persona14:50 Working A Lot On The Ad Copy15:35 Expanding Authority Gained With Written Content Into Audio And Video Content16:35 A Geographic Expansion Baked Into The Company's DNA20:25 The Challenges Of Multilingual Content Marketing 22:05 An Hybrid Approach To Creating Paid Campaigns In Different Languages23:42 Best Advice For A SaaS Wanting To Expand Into Other Languages25:00 Testing A Webinar Strategy With Long Term Lens29:20 What To Do If Remote Work Is A New Hat For You32:40 Team Leaders Need To Be Really Cognizant Of People's Mental Health34:35 Don't Be Afraid To Make Changes36:40 Be Acutely Aware Of What People Might Be Going Through When Messaging Out38:50 Lightning Questions