SaaS Breakthrough
177 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 46 ratingsThe SaaS Breakthrough Show is an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches, experimenting on a daily basis to grow their MRR and build amazing businesses. The SaaS Breakthrough show is brought to you by Demio, an easy-to-use, reliable webinar software built to help marketing and customer-education teams effectively scale their efforts in less time than ever before.
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Episodes
SaaS Breakthrough - Summer Break
June 30, 2022 14:07 - 51 seconds - 799 KBWe're taking a summer hiatus for the podcast and feeling excited to come back in the fall with new guests, new ideas, and new ways for you to execute your marketing campaigns. Until then, check out Banzai.io for more content like blog posts, webinars, and resources (assessments, checklists, and templates). Have a safe, happy, and healthy summer!
How Postal's Creative Gifting Campaigns Are Changing Customer Relationship Building
June 06, 2022 16:19 - 32 minutes - 30.5 MBMeet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroducing creative campaigns into B2B marketing. In this episode, you'll learn why marketers are feeling uninspired these days, and about the intersection between attribution and creativity. You'll discover...
How BetterHelp's Never-Before-Heard Mental Health Insights Can Change Your Work — and Life
May 23, 2022 15:43 - 33 minutes - 31.8 MBMeet Melissa Hummelt, licensed psychotherapist and Clinical Operations Manager at BetterHelp, the world's largest online therapy platform. In honor of Mental Health Awareness Month, this episode will teach you four mental health tips you've never heard before, as well as why mental health needs to be attended to daily. Great insights in this episode — enjoy! Notes: - 02:45 A Platform That Empowers Everyone To Take Care of Their Mental Health - 03:35 How To Navigate Hard Conversations Whi...
How Swipe Files Empowers Marketers to Shake the Status Quo of B2B SaaS Marketing
May 09, 2022 14:39 - 27 minutes - 26 MBMeet Corey Haines, creator of Swipe Files and cofounder of SwipeWell. Previously, he was the Head of Growth at Baremetrics and the first marketing hire at Cordial. In this episode, you'll hear why Corey created Swipe Files and how it differs from other marketing communities. You'll learn what it means to market like a media company in a B2B SaaS setting, how you can implement it within your budget and team size, and, finally, how to find a long-term balance between brand and performance mar...
How SMART Technologies Grew Revenue by 40% With a Unified Commercial Engine
April 25, 2022 17:21 - 35 minutes - 33.8 MBMeet Jenna Pipchuk, EVP & CSO of SMART Technologies, responsible for global sales, and her colleague, Jeff Lowe, EVP, CMO & CHRO, responsible for external brand strategy, marketing, communications, human resources, and facilities. In this episode, you'll hear how Jenna and Jeff created a new commercial organization at SMART Technologies: a "unified commercial engine" with employees responsible for the entire customer life cycle all working together. You'll learn about the catalyst for this ...
How Flying Cat Marketing Increased a SaaS' Website Traffic by 387% and Gained 4x Revenue in One Year With SEO
April 04, 2022 14:44 - 30 minutes - 28.7 MBMeet Maeva Cifuentes, founder of Flying Cat Marketing, a women-led, full-service SEO agency for B2B martech, salestech, and proptech SaaS companies in hypergrowth. In this episode, you'll hear how Flying Cat Marketing quadrupled a SaaS client's revenue in one year entirely through search. You'll learn how to run an SEO audit and create an SEO plan, what revenue-generating content looks like, and the key metrics to follow during implementation. What's more, you'll uncover the exact mindset y...
How Growth Sprints Is Challenging the Status Quo of Marketing Leadership and Management Roles
March 21, 2022 14:03 - 34 minutes - 32.9 MBMeet Brendan Hufford, the founder of Growth Sprints, which helps SaaS companies scale from $10M to $100M ARR. Brendan is also a growth marketer at Active Campaign. In this episode, a conversation about leadership gets real. You'll hear about hiring A-players, what it means to be a manager versus an individual contributor, why we're so quick to promote contributors to managers (and if we should be), and the difference between leaders and managers. Finally, you'll learn how to deal with all o...
How Digital Reach Is Fighting Toxic Productivity in Marketing Leadership
March 07, 2022 14:41 - 20 minutes - 19.2 MBMeet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions that focus on integrations and automations. In this episode, the emphasis is on marketing leadership. You'll hear Mandy and Ashley's fun conversation as they discuss everything from overwhelm, panic, and toxic productivity to the downside of doing rather than being. They also cover the risk of over-accessibility of leaders as marketers. As Mandy says at one po...
How Help Scout's Online Publication Drove Awareness With a New ICP
February 23, 2022 14:37 - 40 minutes - 38.3 MBMeet Kristen Bryant Smith, the Director of Content Marketing at Help Scout, a certified B-corps whose software helps growing businesses better support their customers. Prior to Help Scout, Kristen spent three years at Wistia. In this episode, you'll hear about a powerful brand marketing initiative called "In the Works." You'll learn what it takes to put together a new online publication, the role creativity can play in brand differentiation and engagement, how to take an evolutionary approa...
How Digital Reach Boosted Demo Bookings for a SaaS Company by 1,800% and SQLs by 500% using ABM and Intent Data
February 07, 2022 14:48 - 24 minutes - 23.3 MBMeet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations. In this episode, you'll hear about a SaaS case study where they combined ABM with intent data and a HubSpot integration to boost demo bookings by 1,800% and SQLs by 500%. Lots of gems about demand generation await. Enjoy! Notes - 01:40 Helping Clients Succeed at Scale With Holistic Integrations - 02:35 Building Dema...
How Navattic's Website Redesign Led to a 40% MQL Conversion Rate
January 24, 2022 20:39 - 23 minutes - 22 MBMeet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo. In this episode, you'll learn how to niche down to your true ICP, execute it effectively on a website redesign, and understand why it's vital in 2022 to improve the buying experience. Enjoy! Notes: - 01:45 The Power of No-Code Interactive Demos - 02:30 How Re-shifting the ICP Led to a Website Redesign - 04:00 Website Redesign: Plan...
SaaS Breakthrough - How To Keep Your Marketing Team Engaged in 2022
January 10, 2022 15:25 - 12 minutes - 12 MBWelcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering six ways to keep your marketing team engaged in 2022. We all kick off the new year building OKRs, strategies, and designing tactics, but we may not spend enough time thinking about how to prepare our teams, or how to keep them engaged and motivated through the year. This episode solves that problem. Enjoy! Notes: - 01:40 Align Company Objectives to the Marketing Team - 03:50 Set Clear Expectations W...
SaaS Breakthrough Roundup - The 7 Top Campaigns of 2021
December 20, 2021 18:10 - 47 minutes - 44.1 MBWelcome to this special SaaS Breakthrough episode with our host, Ashley Levesque, covering the 7 Best Marketing Campaigns we observed in 2021. From LinkedIn to email marketing, you’ll learn how to replicate these results-driven campaigns. Enjoy! Notes: - 01:45 Paul Cowan at FreshBooks - 05:15 Thomas Peham at Storyblok - 09:40 Alan Silvestri at Growth Gorilla - 17:15 Camille Trent at Dooly - 24:10 Breezy Beaumont at Correlated - 31:15 Thomas Paris at Hoppier - 39:25 Christi Williams ...
How Mailshake Generated a 40% Growth in LinkedIn Referral Traffic by Activating Employees' Content
November 29, 2021 18:23 - 29 minutes - 27.8 MBMeet Alessandra Colaci, the VP of Marketing at Mailshake, an email automation and sales engagement platform that helps people make great first impressions with their prospects at scale through cold outreach. Alessandra's 15-year digital marketing career spans from B2B SaaS to B2C eCommerce. In this episode, you'll hear about a LinkedIn initiative Alessandra has led for the last six months that not only gets her employees involved, but also excited about posting valuable content for their au...
How Beacons Point Empowered Marketers With Community-Based Conversations
November 15, 2021 15:40 - 35 minutes - 33.4 MBMeet Alex Meade, VP of Sales & Marketing at Beacons Point, a leader of HubSpot User Groups, and the host of the "B2B Growth Marketer" Podcast. In this episode, you'll discover how to empower and inspire marketers through marketing. You'll hear how Alex built a community — Campfire Mastermind — to shift conversations from solely marketing tactics to more personal challenges like: How do I pitch myself for a new leadership position? How do I manage conflict with a colleague? How do I avoid bu...
How Managed Solution Quadrupled Website Traffic in Three Months
November 01, 2021 19:28 - 21 minutes - 20.8 MBMeet Christi Williams, a Senior Marketing Manager on the Partner Enablement team at HubSpot. There, she empowers and supports HubSpot Solutions Partners with their go-to-market strategies, sales processes and initiatives, service delivery, and more, especially as it relates to the HubSpot CRM. In this episode, you'll hear how Christi decided to fix a website traffic dip with a "true" inbound strategy. You'll learn how she pitched that initiative to Sales, and then how she executed it step b...
Banzai Looks at the Current Landscape and the Future of Events
October 18, 2021 19:52 - 25 minutes - 24.2 MBMeet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events. She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, scalable opportunities to add a human touch and a sense of community to the SaaS industry. In this episode, you'll discover what personalization, networking, and engagement marketing look like durin...
Virtual Events - Six Tactics To Create Memorable Virtual Experiences
October 04, 2021 14:50 - 20 minutes - 19.6 MBWelcome to a special SaaS Breakthrough Episode with our host and Banzai VP of Marketing, Ashley Levesque, covering Six Tactics To Create Memorable Virtual Experiences. As marketers, we have the responsibility not only to run events, but to craft memorable experiences that highlight our brand, our humanity, and our desire to connect with our attendees. In this episode, Ashley will guide you on how to implement each tactic, using examples from her own experience running virtual events. Enj...
How Correlated Achieved 70% CTR on Their LinkedIn Brand Awareness Ad Campaign
September 20, 2021 13:47 - 24 minutes - 23.1 MBMeet Breezy Beaumont, the Head of Growth at Correlated, a platform that helps sales teams understand how people use their product. Breezy has tons of hands-on marketing experience in multiple hyper-growth software companies. In this episode, you'll hear why Breezy decided to launch a LinkedIn advertising campaign to increase brand awareness. You'll then learn step-by-step how to achieve a high click-through rate with LinkedIn ads. Enjoy! Notes: - 02:15 A Platform That Helps Sales Teams Un...
How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement
September 07, 2021 14:35 - 30 minutes - 28.6 MBMeet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies. In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changin...
How Weekdone Launched a Spinoff Product From a Successful Segmentation Experiment
August 23, 2021 14:25 - 27 minutes - 25.6 MBMeet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole. In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about the challenges of leading new team members when you have tribal and historic knowledge of your company. Enjoy! Notes - 02:35 A Toolset for Lea...
How Storyblok Generated 1,500+ Leads and Brand Awareness With Gated Assets
August 09, 2021 14:00 - 34 minutes - 32.6 MBMeet Thomas Peham, the VP of Marketing at Storyblok. There, he helps businesses achieve a higher ROI from their marketing efforts through a future-proof content management system. In this episode, you'll hear about an incredibly successful lead gen funnel Thomas designed by way of gated assets, which resulted in over 1,500 leads and an MQL-to-SQL ratio of 55%. You'll learn what it means to be a remote-first business, and how that has to be embedded not only in your hiring practices, but als...
How Dooly Amplified a G2 Award With a Highly Creative Social Media Campaign
July 26, 2021 13:58 - 28 minutes - 27.2 MBMeet Camille Trent, Head of Content at Dooly, where she helps sales teams close more deals faster. In this episode, you'll learn the details of an incredible G2 social campaign that created invaluable flywheel awareness and was even shared by G2 themselves. You'll also hear about using creativity in campaigns, how to do a team brainstorm, and how to lead a team in remote settings. Enjoy! Notes: - 01:50 Deciding To Run a G2 Social Campaign To Inform People About the Award - 03:05 Everythi...
How Hoppier Increased Virtual Events Attendance Rate to 70%
July 12, 2021 14:02 - 28 minutes - 26.9 MBMeet Thomas Paris, the Director of Marketing at Hoppier - the best way to provide physical experiences to virtual attendees: fresh morning coffee, virtual lunches, happy-hour drinks, personalized gifts, and so much more! In this episode, you'll learn about the virtual event series called "Let's Go Phygital" and how it's creating brand heroes inside big companies. You'll discover a powerful meta-event you can run, how to find the best event partners, and how Hoppier increased their virtual e...
How To Build Your Brand and Start a Podcast: A Reflection on 150 Episodes
June 25, 2021 15:21 - 22 minutes - 21.8 MBWelcome to a special SaaS Breakthrough Episode with Ashley Levesque, who's taking over as host for today. She's interviewing David Abrams to uncover his top insights on how to start a podcast to build your brand after hosting the previous 149 episodes. In this special interview, you'll hear how the SaaS Breakthrough podcast began, what David would do if he started over today, key lessons he learned from guests, and his best advice and tips for anyone wanting to start a podcast for marketing...
Virtual Event Roundup - 8 Marketers' Insights on Pivoting to High-Engagement Virtual Events
June 11, 2021 16:43 - 39 minutes - 36.6 MBGuests included in this episode are: - Kevin Ho from Wishpond - Mark Kilens from Drift - Jennifer Sabin fom Capacity - Len Markidan from Podia - Tarah Darge from timetoreply - Fiona Stevens from LoyaltyLion - Marcy Dobozy from Vidyard - Juliette Kopecky from LinkSquares
How Upraw Media Is Helping SaaS Brands Take Their PPC to the Next Level
May 28, 2021 14:58 - 40 minutes - 37.8 MBMeet Todd Chamber, Founder and Director of Upraw Media - an agency that helps SaaS companies scale PPC, understand their customers deeply, and measure the hell out of everything. Todd is a seasoned PPC, SaaS, and Growth Leader with 11+ years of experience in digital. In this episode, you'll hear about perfecting product-market fit in the red ocean of PPC agencies. You'll learn: how to know if PPC will work for your SaaS business; the key element to consider when planning your demand generat...
How Growth Gorilla's Content Promotion Framework Drives ROI For SaaS Brands
May 14, 2021 13:31 - 43 minutes - 40.6 MBMeet Alan Silvestri, the founder, and director of strategy at Growth Gorilla - a no B.S. content promotion and distribution agency for B2B SaaS companies. In this episode, you'll hear about the pain points that most SaaS companies have around content promotion and the strategic framework you need to use. You'll learn how to do quality link-building outreach and content injections in SaaS sales pages. And finally, how to think about content backlinking ROI for your business. Lots of takeaway...
How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events
April 30, 2021 16:05 - 44 minutes - 41.5 MBMeet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla. In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And fina...
How Capacity Built a Steady Sales Pipeline With Content Syndication
April 16, 2021 14:53 - 33 minutes - 31.7 MBMeet Jennifer Sabin, Director of Content Marketing at Capacity - a new kind of helpdesk, powered by artificial intelligence, that automates support for customers and employees. Jennifer has 15+ years of experience in various marketing leadership roles and has marketed both products and services throughout her career. In this episode, you'll hear about the rise of AI in the support industry. You'll learn about content marketing driven by syndication platforms, how to find and negotiate the r...
How FreshBooks Is Leveraging Internal Data For Thought Leadership
April 02, 2021 15:46 - 37 minutes - 35.2 MBMeet Paul Cowan, CMO of FreshBooks - the # 1 accounting software in the cloud for self-employed professionals and their teams. Over a 20+ year career, Paul has held leadership positions at large corporations, then left them to launch startups from scratch. He has marketed phones, food, booze, toys, and SaaS products. In this episode, you'll hear about Paul's journey joining FreshBooks as the new CMO pre-COVID. You'll learn how to differentiate yourself in a busy marketplace with your ICP, h...
How Casted Is Challenging the Status Quo of Podcasting in Content Marketing
March 26, 2021 16:36 - 44 minutes - 42.1 MBMeet Holly Pels, Director of Marketing at Casted - the first content marketing platform for B2B podcasting, making podcasting more engaging, efficient, and effective for brands. Holly is a strategic and tactical marketer who loves podcasts and content creation. In this episode, you'll hear about the tailwinds created by COVID in the podcasting industry. You'll learn the secrets to amplifying your podcast reach, how to create a unique conversational-based podcast in 2021 and why repurposing ...
[Part 2] How Banzai Is Rethinking Demand Generation in a Shifting Marketplace
March 19, 2021 18:25 - 35 minutes - 33.7 MBMeet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. In this episode, we continue chatting with Banzai. You'll hear about Bryant's journey and how he joined Banzai one month before COVID changed everything. You'll learn how the SDR demand generation role is changing, and how B2B marketers can start incorporating some of the B2C best pr...
[Part 1] How Banzai Is Transforming The Event Marketing Automation Space
March 12, 2021 19:12 - 37 minutes - 34.9 MBMeet Corrine Stratton, Director of Marketing at Banzai, a leading event marketing solution. Corrine has a decade of experience in event management and content development for leading technology companies. In this episode, you'll hear about Demio plus Banzai, what this means for the event space, and the major pivots that Banzai faced in 2020 with the decline of offline events. You'll learn how to maximize a small marketing team in a busy business, getting executive buy-in, and setting a cult...
How Leadfeeder Leads with Webinars and Account-Based Marketing On LinkedIn
March 05, 2021 17:57 - 45 minutes - 42.3 MBMeet Andy Culligan, CMO at Leadfeeder - a website visitor analytics software that shows you the companies visiting your website, how they got there, and what pages they clicked. Andy is passionate about swapping the BS with revenue acceleration in B2B marketing. In this episode, you'll hear about Leadfeeder's journey to build a unique product in the European SaaS space and the 2020 changes that opened up a brand new marketing avenue for them in webinars. You'll learn about thought leadershi...
How Vidyard Found Growth Opportunities with Virtual Events
February 19, 2021 19:05 - 40 minutes - 38.3 MBMeet Marcy Dobozy, VP of Marketing at Vidyard - the video platform for marketing and sales video hosting, enablement, and analytics. Marcy's marketing career in tech has spanned nearly 20 years. In this episode, you'll hear about evolving your product-market fit with a growing product and campaign ideas to run with Vidyard. You'll learn about the virtual event breakthroughs for 2021 that you need to know and content marketing hacks for big wins. And finally, you'll hear about the video stra...
How MeetEdgar Leads with Educational and Story-Based Marketing
February 15, 2021 20:49 - 36 minutes - 33.9 MBMeet Megan McMullin, Outreach Lead at MeetEdgar - a social media posting tool for small businesses. Megan has worked in marketing and customer support at a variety of startups around Denver, Colorado. In this episode, you'll hear the story of MeetEdgar, a product created out of need in a specific vertical. You'll learn about building educational content that links back to the product, about using community-based ads for retention and activation after the point of buying, and the power of p...
How LoyaltyLion Fights Webinar Fatigue With Innovation
February 05, 2021 20:06 - 35 minutes - 33.5 MBMeet Fiona Stevens, Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform for fast-growth ecommerce merchants. She has over ten years’ experience in Marketing, having worked in-house and agency side across functions including PR, SEO and content. In this episode, you'll hear about what it's been like in e-commerce with 10x marketplace growth in one year from COVID. You'll learn about finding creative tweaks to marketing concepts, how to know when to plan for standa...
How Paperform Grows with Optimized Content For SEO and Conversion
February 01, 2021 20:59 - 41 minutes - 38.4 MBMeet Vrinda Singh, Growth Manager at Paperform, a no-code tool that enables anyone to easily create beautiful forms, payment or product pages. She has over 7 years of experience creating full-funnel campaigns for companies like LinkedIn, Finder, Schneider Electric & Leona Edmiston. In this episode, you'll hear about facing the challenge of a broad market audience, and then building a targeted marketing message for them. You'll learn about creating content pillars around specific industries ...
How PowerDMS Drives Growth with Customer Advocacy and Conversational Marketing
January 18, 2021 19:34 - 42 minutes - 40.1 MBMeet Ray Lau, Director of Growth Marketing at PowerDMS, a solution that helps organizations reduce risk and liability with a comprehensive compliance and content management solution. Ray has been in B2B marketing for over ten years and believes marketing's ultimate goal is to create an advocate for life. In this episode, you'll learn about how customer advocacy can be a massive growth lever for any business, a reward system to exponentially grow your customer marketing channels, and what co...
How Alyce Flipped Email Strategy On Its Head To Achieve Real Personalization
January 08, 2021 20:32 - 35 minutes - 33.2 MBMeet Nina Butler, Director of Demand Generation at Alyce - a Boston-based start-up that delivers one-to-one business connections through its personal gifting platform. Nina leads the strategy and execution of full-funnel marketing programs to drive initial and continued demand for the product. In this episode, you'll hear about the evolution of a new marketing category at Alyce and personalization in a competitive B2B SaaS industry. Then you'll learn how Alyce is flipping email strategy on ...
How xFusion Accelerates Growth By Leveraging SDRs and Paying to Learn
December 18, 2020 18:55 - 40 minutes - 37.8 MBMeet Jim Coleman, Co-Founder of xFusion, which provides technical customer support for fast-growing SaaS businesses. Prior to xFusion, Jim was a SaaS operations manager at FE International. He oversaw operations and high-level growth initiatives across a portfolio of SaaS holdings. In this episode, you'll hear about the journey to create a technical support agency for SaaS and understand the right moment for SDR hires. You'll learn about choosing an agency versus building an internal team a...
How Moosend Capitalizes On Crafty SEO and Affiliates For Acquisition
December 11, 2020 17:04 - 33 minutes - 31.3 MBMeet Nick Dimitriou, Head of Growth at Moosend - a highly competitive Email Marketing and Marketing Automation platform. Nick has experience with running different teams, both for organic and paid acquisition. In this episode, you'll hear about standing out with a marketing automation platform in a red-competitive ocean, building the industry-specific marketing pages you need to rank well, SEO secrets for crushing the SERPs, and lessons from a scaling affiliate platform. And finally, you'll...
How timetoreply Builds Their Pipeline with Sequenced Messaging and Themed Webinars
December 04, 2020 18:30 - 39 minutes - 36.6 MBMeet Tarah Darge, a digital marketing native and Head of Marketing at timetoreply. She has a passion for start-ups and loves helping brands grow. In this episode, you'll hear how timetoreply was built from a sales conversion win, how to build a pipeline using sequenced messaging, the foundational metrics you can use for experiment baselines, and expanding on the traditional one-to-one demos with themed webinars. And finally, buying lessons from paid social ads. Enjoy! Notes: - 03:00 Givin...
How Visme Leverages Pricing Simplicity and Strategic SEO
November 20, 2020 19:51 - 44 minutes - 41.5 MBMeet Farzad Rashidi, the Director of Marketing at Visme, where he helped the company gain over 7 million users and pass 1.5 million monthly from organic traffic. He's also the co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. In this episode, you'll hear how Farzad became the first marketing hire in a growing freemium product, how they had to evolve their ICP based on unit economics, and the massive results they've s...
How HRLocker Stays Agile Using Research-based Content and Storytelling
November 13, 2020 18:41 - 37 minutes - 35.4 MBMeet Crystel Rynne, Head of Product Marketing at HRLocker - a people management solution that enables organizations to manage people, whether they are on-site or working remotely. Crystel is a creative marketing leader and business strategist with experience leading several teams at HRLocker. In this episode, you'll hear about the 14-year journey of HRLocker and its transition to a SaaS company. You'll learn how the pandemic has caused HRLocker to shift their thoughts on their ICP, when and...
How Jen Grant Built the Marketing for 3 Billion Dollar SaaS Brands
November 06, 2020 17:24 - 38 minutes - 35.7 MBIn this episode, you'll hear about the key lessons that Jen learned while driving the marketing for 3 billion dollar SaaS brands: how to create competitive positioning (critical more than ever in this busy SaaS landscape), how to build customer-centric brands and the benefits of following that marketing strategy, and finally, how to think about brand building and when to truly focus and invest in it. Another episode with a wise and knowledgeable guest, enjoy! Notes: - 03:20 Turning The Who...
How Outgrow Thrives with Creative Marketing Experiments
October 30, 2020 17:59 - 41 minutes - 37.5 MBMeet Saksham Sharda, Creative Director at Outgrow - a platform that lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads. In this episode, you'll hear about creating Outgrow out of an app company experiment, the interactive content tools they use and how to actively use them yourself in 2020, why and how to do multiple soft marketing launches on Product Hunt, and the creative marketing mindset you need to have. ...
How SEMrush Went from Challenger Brand to SEO Market Leader
October 23, 2020 16:56 - 44 minutes - 40.9 MBMeet Olga Andrienko, Head of Global Marketing at SEMrush, an all-in-one marketing platform for marketers. She speaks at major marketing conferences and is the Head Judge at Content and Social Media Awards across the USA and Europe. In this episode, you'll hear about SEMrush's journey from a challenger brand to the market leader in a red ocean market. You'll learn about their expansion through product first focus, how the SEMrush team pulled off a 24-hour summit that generated 56,000 new lea...
How Platform.sh Combines Storytelling and Data-Driven Tech to Help Marketing Teams
October 16, 2020 18:35 - 38 minutes - 35.1 MBMeet Christian Yates, VP of Marketing at Platform.sh, the end-to-end web platform for agile teams. With a 20+ year career in software, he's built products and teams for media companies, worked for rocket scientists at NASA, and developed SaaS and open-source software businesses in engineering and product leadership roles. In this episode, you'll hear about the marketing message challenges and wins for a wide-market product, the rise of data-driven technology for marketers, how to organize m...