How Hubstaff Created a Growth Engine with a Multi-pronged Approach of SEO and Content Marketing
SaaS Breakthrough
English - October 08, 2019 17:00 - 44 minutes - 40.6 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Adam Ruhland the Director of Marketing at Hubstaff Tasks, an Agile project management tool made by the creators of Hubstaff.
Adam is focused on data-driven decision making, and sticking with what works when it comes to digital marketing.
In this episode, you'll hear about the #1 driver for growth at Hubstaff and why that's been Adam's sole focus.
You'll learn how to effectively stay focused on a marketing initiative and double down the right way, which is about quality versus quantity on SEO, what's better and how to implement it properly. You'll also learn how to optimize content and why you need to update it consistently.
And finally, you’ll hear the lessons learned from Hubstaff’s marketing department when they experimented with new thought leadership content. Enjoy!
Notes:
03:35 From Time Tracking Tool To Work Management Platform
05:40 Market And Product Evolution
07:05 The Key To Awesome Growth: SEO And Content Marketing
08:30 A Multipronged Approach To SEO
10:15 Leveraging SEO Specialists
11:50 Balancing Content Quantity And Quality
13:45 Focusing On The Successful Things And Doubling Down
14:50 How To Optimize Existing Content
18:05 Getting People Into The Trial As Fast As Possible
23:10 Focusing On The Things That Are Having Results
26:10 Seeing A ROI With Adwords
28:00 The Benefits Of Having An Entirely Distributed And In-house Team
32:50 Lessons From Things That Didn't Quite Resulted
34:50 Does This Line Up To My Overall Objective?
37:00 Coming Next: Hubstaff Tasks And Agile Project Management
39:05 Lightning Questions