How Time Doctor Created A Marketing Moat with Process-Driven SEO and Long-Term Content
SaaS Breakthrough
English - October 15, 2019 15:00 - 46 minutes - 43.1 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Liam Martin who runs Time Doctor and Staff.com - one of the most popular time tracking and productivity software platforms in use by top brands today. Liam is also a co-organizer of the world's largest remote work conference "Running Remote".
In this episode, you'll hear how a graduate program started Liam's journey into SaaS. You'll learn about the pros and cons of bootstrapping versus funding and what you need to know for B2B marketing. You'll also hear about the future of SaaS, what's about to happen in the marketplace according to Liam and how you need to be building a moat in marketing to protect your business.
And finally, you'll learn about the SEO system that is creating huge acquisition momentum for Time Doctor. Enjoy!
Notes:
03:05 A Tool That Measures And Helps You Get Better At Working
04:30 From Bad Professor Reviews To Starting An Online Tutoring Company
06:00 Creating Time Doctor To Solve Their Own Problem
07:30 Avatars And The Referral Engine
10:30 Pricing And Getting Valuable Customers Down The Line
12:30 Pros And Cons Of Bootstrapping Versus Funding
17:30 The Massive Implosion Ahead In The Marketplace
19:00 The Huge Opportunity To Buy
19:55 Where You Should Be Putting All Your Marketing Dollars
21:25 Predicting A Fire Sale Across The Market
25:30 The Team And The One Core Metric For SEO
29:15 Implementing The SEO Strategy
35:40 Hard Lessons Learned: Don't Do Free Betas
38:30 Lightning Questions