How GrowthMentor Is Breaking the Mold With Ethical Growth Hacking

SaaS Breakthrough

English - August 14, 2020 15:54 - 40 minutes - 36.8 MB - ★★★★★ - 46 ratings
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Previous Episode: How Wishpond Recreated their Sales Approach with a Hybrid SaaS

Next Episode: How Salesflare Competes in a Red Ocean with a Culture of Experimentation and Habits

Meet Foti Panagiotakopoulos, who has an extensive background in Growth Marketing having tripled EuroVPS’s MRR from €30k to €100k in a couple of years, and having founded GrowthMentor, a curated community where founders and marketers can book 1:1 calls with vetted growth marketing and startup mentors for on-demand advice.

In this episode, you'll hear about Foti's journey from a finance degree to marketing VPS services, and the lessons learned from implementing early personalization for pre-qualifying sales at EuroVPs. Then you'll learn what "ethical growth hacking" is and some of the growth hacks Foti is using to grow GrowthMentor.

And finally, you'll hear where growth and marketing are headed in 2020 and how to cash in on it this year. Enjoy!

Notes:

- 02:55 VPS Hosting With High-touch And Custom Tailored Solutions

- 07:05 Using Personalization To Serve a Very Highly Diverse Group of Customers

- 08:50 Removing The Shopping Cart Process And Adding A Lead Form

- 10:55 Lots Of Tools For Personalization Are Overkill For Most People's Needs

- 11:55 Get The Fundamentals Optimized Before Moving To Website Personalization

- 12:45 Buying Yourself Time For Other Projects By Implementing Automation

- 13:30 Making Possible To Everyone To Get The Same Level Of High-Quality Advice

- 15:00 Growing a Human-powered Tool

- 19:30 Marketplaces Are Like Swimming Pools

- 20:00 Ethical Growth Hacking And Growth Loops

- 21:30 Examples Of Ethical Growth Hacks

- 23:55 Growth Hacking Ideas For Content And SEO

- 28:40 Partnerships Opportunities From Relationship Building

- 29:40 Creating a More Sustainable Growth

- 32:30 You Can Compete With The Big Boys Now

- 35:05 Lightning Questions