How Salesflare Competes in a Red Ocean with a Culture of Experimentation and Habits
SaaS Breakthrough
English - August 21, 2020 15:12 - 42 minutes - 39 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Jeroen Corthout, co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies and top-rated on review platforms for its ease of use and automation features.
In this episode, you'll hear about the process that Salesflare used to find product-market fit and settle into SaaS and agencies. You'll learn about the early-stage ideas they used to drive leads, how they're competing in a red ocean, their experimentation habits, and the onboarding experiments that have been successful so far.
And finally, you'll hear about the excitement they have for the future of sales in CRMs in SaaS and the role of AI. Enjoy!
Notes:
- 03:30 Building a CRM That Helps Follow-Up With Customers
- 05:50 Evolution Of Product-Market Fit Over The Years
- 09:25 Driving Early-Stage Leads To Demo Calls
- 11:00 How Businesses Are Looking At Investing In a CRM In 2020
- 13:00 Marketing In a Space Full Of Competitors With Big Pockets
- 16:00 Building And Measuring Brand Recognition
- 20:30 Onboarding Experiments And Gamification
- 28:00 Building Experimentation Into The Company Culture
- 29:20 Creating Experimentation Habits
- 32:20 Lessons Learned Testing a Freemium Model
- 34:30 Riding The Wave Of Sales Being More Digital Now and AI
- 36:15 Lightning Questions