How Wishpond Recreated their Sales Approach with a Hybrid SaaS

Meet Kevin Ho, VP of Marketing at Wishpond an all-in-one marketing platform with a team of experts to help companies generate more sales online.

In this episode, you'll hear about the growth trajectory of Wishpond product through the years since starting in 2009 and the transition from self-serve SaaS to demo sales only.

You'll learn what sales alignment means for Kevin, the marketing channels that are working in the COVID landscape (including virtual summits), and how they've adapted their website and marketing to better serve leads and customers across time zones.

And finally, you'll hear what the type of marketing initiatives they're focusing on for the rest of 2020. Enjoy!

Notes:

- 02:30 A Marketing Platform And Services Combined

- 03:30 Perspective Gained While Growing From Support To VP Of Marketing

- 04:20 Evolving The ICPs As The Service Offering Evolved Organically

- 06:10 Moving From Listing Prices To A Calendar Pushing People To A Call

- 08:40 Main Metric: Number Of Demos Held With Account Executives

- 09:55 Automating Part Of The Follow-Up Process For The Self-Serve Side

- 11:30 The Multiple Benefits Of Doing Virtual Summits

- 13:40 The Process Of Organizing A Virtual Summit

- 16:00 A Follow-Up Campaign Mid-Conference

- 18:20 Follow-Up Series And The Sales Team

- 19:55 Content Campaigns In A Platform With Many Arms

- 21:10 Tracking KPIs Across Channels

- 22:40 Internationalization And Marketing

- 24:30 Localization Tactical Challenges

- 25:40 Affiliate Program Growth Experiences

- 30:30 Improving The Experience To Top-Of-The-Funnel Leads But Also For The Sales Team  

- 31:20 Next: Experimenting With B2B Influencer Marketing

- 33:15 Lightning Questions