How Qualaroo Pivoted Product-Market Fit after a Venture-based Acquisition
SaaS Breakthrough
English - September 10, 2019 15:00 - 46 minutes - 42.7 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Sarah Ann Cantu, the marketing director at Qualaroo, a lightweight user research tool built to empower UX and product designers. Sarah Ann Cantu has held various marketing roles in the B2B SaaS venture equity fund, Scaleworks, since 2017.
In this episode, you'll hear from Sarah what life is like after a venture-based acquisition for Qualaroo. You'll learn what it takes to pivot your product-market fit while you have a live active product, the lessons learned from the customer interview process during that pivot and the Qualaroo’s content marketing guide and how they are succeeding with content in 2019. Finally, you'll learn what Sarah recommends to see great ROI with LinkedIn Ads.
There are lots of recommendations, tips and golden nuggets hidden in this episode so definitely take notes, enjoy!
03:10 The Go-to Lightweight User Research Solution For UX Designers
06:00 Joining The Team To Help Figure Out The Next Iteration
10:30 Leveraging Personal Networks And UX-Focused meet-ups For Target
Audience Research
13:00 The Singularly Most Valuable Question
14:20 Changing With The New Position Statement
19:20 The Content Marketing Process In a Nutshell
24:10 Regular Content Audits And Workflows
26:20 Longer Form Pieces Of Content And SEO
28:30 Cultivating A Unique Voice Is Always Going To Be A Moving Target
31:10 Best Piece Of Advice For Using LinkedIn As An Acquisition Channel
35:00 Lessons Learned From Failures In LinkedIn
38:00 Exciting Big News: Nudge For Prototypes
41:00 Lightning Questions