How Threekit Is Disrupting Their Market with Content Marketing "Piggybacking"
SaaS Breakthrough
English - April 07, 2020 19:58 - 46 minutes - 43.1 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, you'll hear about the challenges of a new categorical SaaS disrupting a prebuilt industry.
You'll learn about piggybacking on search versus defining new languages, how content marketing has been critical for success for Threekit and how their outbound mixed with content has been in an essential step for new growth. And finally looking forward, you'll hear how Hillary sees the changing landscape in SaaS after COVID-19, what she's expecting to play out and how they're working to make sure that they're ahead of the curve.
Enjoy and celebrate with us as this is our episode #100!
Show Notes:
03:20 Helping Provide The Most Immersive Helpful Online Visual Product Experience
04:55 Coming In To Create And Solidify Brand Positioning And All Things Website
06:05 Emerging Categories And Languaging
11:05 The Number One Challenge When Disrupting A Whole Market
13:15 How To Approach Search Marketing When You're Early In A Category
16:25 The Benefits For Companies Of A Better Visual Experience In This Visual Economy
20:20 Leveraging Content Published By Others
22:00 An Efficient Outbound Process And A Cool 3-tier Campaign
27:40 The Number One KPI And The Reason For It
29:55 Hard lesson: Providing More Deep Technical Content And Product Feature Details
33:05 The Majority Shift That Is Going To Happen Because People Are Now Learning New behaviors
36:35 Lightning Questions