How Podia Is Focusing on Customer Education to Drive Results During Unprecedented Times

Meet Len Markidan, CMO at Podia, a platform for creators to sell online courses, membership sites, and digital downloads. Previously, Len was Head of Marketing for 5 years at Groove and his work has been featured in Forbes and Entrepreneur.

In this episode, Len returns for a Take 2 episode and you'll learn what's been happening at Podia since Len was on the podcast on episode #45 and how they're taking on the new landscape of marketing during the COVID-19 epidemic.

You'll hear about the growing and evolving content economy, how Len and Podia are leading with empathy and education in the marketplace and the key performing indicators for education success.

Finally, you'll also learn about the challenges and opportunities Len is seeing for SaaS marketers and where your focus should be for 2020 and beyond. Enjoy!

Notes:

03:00 What's Been Happening At Podia Since The Last Interview
03:55 Challenges And Opportunities From Being In A Vertical That Is Exploding Right Now
05:33 Keeping The Lines Of Communication With Customers As Open As Possible
07:00 Goals And Benefits Of Running Product Launch Challenges
09:15 Education As A Team Core Competency And Superpower
11:30 Surfacing The Exact Right Piece Of Content At The Exact Right Time
14:05 KPIs And Green Light Metrics
16:50 Switching The Webinar Approach To Be More Q&A Format
18:00 How To Think About Marketing Pivots
19:55 If You're Finding Your Product Is Not Seen As Essential By Your Customers
20:45 The Opportunity If You're Getting A Signal From Your Customers That You're Essential
21:15 A Great Opportunity To Double Down On the Right Customers For You
22:15 Marketing In 2020: Reshaping and Diversification Of Channels
25:50 Leveraging Influencer Partnerships
27:25 Referral Programs: Creating Experiences That Are Worth Telling Others About
31:25 KPIs And The New Influx In Acquisition
33:05 Adjusting To This New World As A SaaS Marketer
34:25 Lightning Questions