How Drift Shapes The Future of Marketing With Cornerstone Content And Community Building

English - July 03, 2020 19:38 - 44 minutes - 40.9 MB - ★★★★★ - 46 ratings
Business Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

- 03:20 Helping Shape The Future Of Marketing And Sales

- 05:05 Moving Into An Integrated Campaigns Approach

- 06:20 Joining A Hypergrowth Company Starting To Scale The Marketing Team

- 08:10 It All Starts With The Who

- 09:40 Shifting Into Value-Based Marketing And Selling Value

- 10:50 Going Really Deep Into Persona Research

- 12:15 Always Be Building Up Your Branded Community

- 13:35 Time-To-Value Is A Really Important Metric

- 14:25 Building A Voice Of The Customer Type Of Program

- 17:10 Building Community With Events And Drift Insider

- 19:20 Using Content For Community And Brand Building

- 21:30 The Five Categories Of Cornerstone Content

- 25:50 Prioritizing Cornerstone Content Creation

- 27:35 Including The Community In The Content

- 28:40 Leveraging Virtual Events

- 33:07 Setting Goals And Choosing KPIs

- 36:20 More Is Not Always Better

- 38:40 Revenue Teams And The Growing Importance Of Your Website

- 40:30 Lightning Questions