How Piktochart is Growing Into New Market Segments with Engaging Visual Storytelling

SaaS Breakthrough

English - May 05, 2020 14:45 - 54 minutes - 49.8 MB - ★★★★★ - 46 ratings
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Previous Episode: How Directive Increases SaaS Pipelines with Uniquely Strategic SEO And SEM Campaign

Next Episode: How InSided Switched from Outbound to Inbound to Help More SaaS Create Communities

Meet Agata Krzysztofik, Head of Marketing of Piktochart which is on a mission to empower people to tell great visual stories that stick. Agata is a startup mentor and a marketing leader with 10 plus years of experience in developing and executing growth strategies at companies like Google, Groove, and SIM scale.

In this episode, you'll hear about Piktochart's mission around visual storytelling and what that actually means for marketers. You'll learn the step-by-step process to create storytelling through video and how SaaS companies can tell more engaging stories.

You'll also learn how to implement the OKR framework, advertising platform secrets for video, and finally, what you can learn from Piktochart's mistakes in 2019 and why failures are so important for your growth. Enjoy!

Show Notes:

03:15 Helping People Communicate Their Stories With The Help Of Visual Formats
07:00 Building A Tool Where People Can Actually Do Graphic Design On Their Own
10:40 The Short And Long Term Demand Spikes Caused By The COVID-19 Crisis
13:05 Joining A Company With A Very Strong Culture And Understand Product Market Fit
16:35 The Two Aspects Crucial Right Now When Investing In SEO
18:35 Implementing The OKR Framework In A New Company
21:30 Visual Storytelling: Our Brains Are Really Good At Remembering Visuals
25:35 How SaaS Can Tell More Engaging Stories
29:00 The Elements You Must Have In A Video So That It Works
32:25 Planning The Video For Each Different Platform
33:55 New Tool Coming Soon To Make Targeted Video Content For Different Social Media
38:05 The Things That Fail Help Us Become Stronger And Learn Based On Our Own Mistakes
42:05 Make Sure To Leverage What You Already Have Before Trying Something New
42:55 The Challenges Ahead For SaaS Marketers
47:00 Lightning Questions