How Directive Increases SaaS Pipelines with Uniquely Strategic SEO And SEM Campaign
SaaS Breakthrough
English - April 28, 2020 18:30 - 43 minutes - 40.1 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Garrett Mehrgutt, the co-founder and CEO of Directive, a next-gen software performance marketing agency. In 2019, Directive ranked in the top 500 in the Inc. 5000 fastest-growing companies in the U.S.
In this episode, you'll hear how Directive was born and found its footing in SaaS. You'll learn how you probably need to reset your traffic expectations, the approach for SEO that creates positive ROI, why vanity metrics can destroy your pipeline, and different approaches for scaling SEO. And finally, you'll learn about SEM ideas for 2020 and beyond.
There are lots of hidden nuggets in this episode, including a little tactical tidbit to drastically lower your CPA and skyrocket your results. Enjoy!
Notes:
03:25 The Journey To A High-Touch Model Working With SaaS
09:50 How SaaS Should Approach SEO To Have Positive ROI
12:30 Using Really Strong Product Positioning And Messaging
13:55 Looking At Opportunity Cost Not Lead Cost
15:30 The Right And Wrong Approach To Scaling SEO
19:10 Reset Traffic Expectations Based On Total Addressable Market
22:30 A Product-Led Content Strategy For SaaS
26:05 A Little Tactical Tidbit To Drastically Lower CPA and Skyrocket Results
28:00 You Need Trust To Take Risk
29:11 The Process To Change Your Pipeline And Increase MQL's And SQLs
32:12 Actionable Takeaways From Millions Of Dollars Spent In Campaigns During COVIT Crisis
35:15 You Need To Be Building Right Now And Focusing On The Key Things To Still Win In Q3 And Q4
39:00 Lightning Questions