How nDash Successfully Boostrapped their SaaS by Leveraging Virality, Onboarding, and Education
SaaS Breakthrough
English - December 10, 2019 17:30 - 40 minutes - 36.9 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Michael Brown the CEO and founder of nDash, a content creation platform backed by the world's top writers.
In this episode, you'll hear how nDash evolved from Mike's freelancing business to a thriving SaaS company.
You'll learn about the priority process of marketing to users and consumers at the same time, even when bootstrapped, the referral strategies that attracted great writers to the nDash writing team and the marketing language required to attract the right agencies and businesses.
And finally, you'll learn what's next for nDash looking into 2020. Enjoy!
Notes:
02:45 Helping Agencies And Companies Scale The Written Content Creation Process
03:45 Pivoting From Agency To SaaS
04:30 Leveraging Early Business' Data To Find The Right Direction To Launch The SaaS
05:45 Knowing The Use Case You're Going After
08:15 Marketing To Writers By Creating a Platform That Empowers Them More Than Elsewhere
11:15 Creating Education Content To Help Users As They Signed Up
13:20 Adding a Referral System As Part of The MVP
15:00 Marketing To Agencies Using The HubSpot Ecosystem And LinkedIn
19:55 Should Be Paying Very Little For Software But Paying a Lot For Content
21:45 Writing Strategies: Author Authority And Answering Audience's Questions
26:50 Product Emails Personalized To User Activity On The Platform
29:40 Hard Lessons: Launching a MVP Way Too Robust
32:20 Next: Getting a Little Bit More Data-driven On The Marketing Side
35:00 Lightning Questions