How Daniel Glickman is Helping Startups Protect their Growth in 2020

SaaS Breakthrough

English - September 08, 2020 15:49 - 50 minutes - 46.3 MB - ★★★★★ - 46 ratings
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Meet Daniel Glickman, an internationally recognized marketing leader, speaker, podcaster, and author. He is the former CMO of Wave.video, an innovative video solution for creators and small businesses.

In this episode, you'll hear about the lessons learned as the former CMO at Wave.video, how SaaS marketers need to be using video today, and how videos fit perfectly in your sales funnel. You'll also learn about repurposing content and creating moats to protect your startup in 2020 and beyond.

And finally, the biggest mistake you can make while focusing on growth. Enjoy!

Notes:

- 03:00 The Role Of Video In The Current Marketing Landscape

- 06:10 It Just Needs To Be A Video

- 07:40 Do's And Don'ts Of Video Marketing

- 09:15 Repurposing Is A Big Piece Of It

- 10:10 What Got Them There Is Not What They're Doing Now

- 12:45 The Reason To Do Videos

- 16:25 The Purpose Of Repurposing

- 18:15 Questions Podcast Owners Should Be Asking

- 23:00 Building Moats To Prevent Others From Easily Copying Your SaaS

- 27:15 Building a Brand Moat

- 32:15 Let's Personalize The Buying Process

- 36:35 The Company W/ The Highest Profit Margin Will Always Win

- 42:00 Investors Give You More Money In Order To Grow More

- 44:25 Lightning Questions