How Blissful Prospecting's REPLY Framework Is Helping SaaS Teams Explode their SQL's
SaaS Breakthrough
English - January 29, 2020 21:00 - 53 minutes - 49.5 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Jason Bay, the Chief Revenue Officer at Blissful Prospecting, where they help sales teams remove the mystery of what to say in their outbound calls and emails.
In today's episode, you'll learn how Jason does not believe that prospecting is just a numbers game or that it has to suck.
You'll hear about the outbound strategy that he created to become a sought after resource for SaaS teams and the critical cross-department strategies to streamline messaging and communication.
Then you'll learn Jason's REPLY method and hear how he breaks down some examples of good and bad outbound campaigns to showcase how you can effectively write campaigns for response rates. And finally, you'll hear about the key KPI benchmarks you should always shoot for.
This episode is a little bit longer because is FULL of examples and actionable information. Enjoy!
Notes:
03:30 Growing Outbound Sales
07:15 The Three Buckets Of Outbound For SaaS
12:00 The Problems In Cross Department Communication In SaaS
16:00 Two Practical Ways to Improve Cross Department Communication
19:00 The Right Mindset For An Outbound Campaign
20:10 A Framework For Approaching Messaging: The REPLY Method
22:00 The Balance Between Automation and Customization
23:50 A Testing Strategy
31:25 The Little Hack To Make Your Emails Shorter
34:00 Analysis Of A Bad Outreach Email Example
36:00 Analysis Of A Good Outreach Email Example
39:30 When To Choose Automation Vs Personalization
41:50 KPIs and Benchmarks
44:00 Lack of Empathy Is The biggest Missed Opportunity
44:55 2020 and Beyond: Outbound 3.0
46:50 Lightning Questions