How Narrative Science's AI-Driven Storytelling Is Transforming Your Relationship With Data
SaaS Breakthrough
English - February 04, 2020 17:00 - 42 minutes - 39.1 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Anna Schena Walsh, the Director of Growth Marketing at Narrative Science, a SaaS that turns data into stories.
Anna leads marketing initiatives including brand, content, digital, and demand generation and has previously led product marketing for both of Narrative Science's products.
In this episode, you'll hear about AI-driven storytelling and the power of Narrative Science. You'll learn how to develop the mindset of internal storytelling, what it means to tell a story in a cross-departmental way, and how product marketing can break through the noise with better stories.
And finally, you'll hear about the process that Anna used to write, launch and distribute her new co-authored book "Let your people be people" in just a few months. This is an episode full of stories. Enjoy!
Notes:
02:50 The SaaS That Turns Data Into Stories
05:30 Joining The Team In Product Marketing And Moving Over To Growth
07:10 Finding Product Market Fit With A Certain Psychographic Profile: Innovators
09:40 You Don't Really Find Innovators, They Find You
12:00 Storytelling
15:20 KPIs and Organic Word Of Mouth
18:10 The Organic Story Framework That Everyone Goes Through
21:00 The Story Behind The Book "Let Your People Be People"
24:50 Strategies To Get A Book Written
27:20 Distributive Initiatives For A Book And Results So Far
32:00 An Important Lesson Learned: Lean Into People's Unique Talents
34:20 Carrying On Empowering Companies To Unlock The Value Of Their People Through Storytelling
36:00 Lightning Questions