How Bonjoro’s Video Messaging Is Fueling Personalization At Scale For SaaS

Meet Casey Hill, the Growth Manager at Bonjoro, a personalized video messaging company with the mission of making business communication more human and personalized.

For the last decade, Casey has been focusing on helping SaaS companies rapidly scale and doing so through finding levers to create customer evangelism and brand advocacy.

In this episode, you'll hear where Casey sees the future of personalized video going and what you need to know today.

You'll learn how to use video at scale to personalize customer experiences with your SaaS, how Bonjoro team built a playbook from A to Z, onboarding tactics that leverage the beauty of video and how to increase trial conversion with personalization.

Finally, you'll learn about the tangible testing approach that you can use to explode your sales. Enjoy!

Notes:

03:00 A Video Tool That Integrates W/ Existing Tech And Goes Where The Business Owner Goes
05:20 Creating Triggers And Videos At Different Stages Of Your Customer Life Cycle
06:25 Finding Product Market Fit As A Spinoff Of Another Company Of The Founder
08:25 Joining The Team To Help With PR Content And Moving Into Overall Growth
09:40 Facilitating The Implementation Of Personalization At Scale
11:40 The Beauty Of Video Is That It's All About That Personal Touch
13:40 The Critically Important Email Subject Line
15:30 Building The "Video Funnel Playbook"
18:55 Reaching Out To Customers For What's Working For Them
21:00 The Decision Process And Mistakes To Avoid When Building A Big Resource
24:40 Using Personalized Video In The Onboarding Process
26:55 Deciding Where To Inject Video In Your Process
28:00 Implementing Niche-Specific Onboarding Processes
32:00 Sales Conversations Using Tangible Testing
36:50 The Importance Of Staying Customer Centric And Invest On The Non-Glamourous Stuff
40:00 The Focus For 2020: Education, Specificity, And Simplicity
42:00 Lightning Questions