How Albacross' Pivot Generated Qualified Leads and Defined their Core Offering

SaaS Breakthrough

English - November 13, 2019 16:00 - 39 minutes - 36.6 MB - ★★★★★ - 46 ratings
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Previous Episode: How UserPilot Drives Growth with Value-First Marketing and Hidden Marketing Channels

Next Episode: How AdvanceB2B Is Breaking Content Barriers in SaaS with Strategic Content Initiatives

Meet Marcus Svensson the Head of Growth at Albacross, a software that makes B2B lead generation easier. Marcus has a background in mathematics and previously founded Marketplace Startup.

In this episode, you'll hear about Albacross’s journey to create the best free lead generation tool ever and the marketing pivot that took them from a free tool into a paid tool. You'll learn the marketing lessons from a freemium model and then from a paid model, and the transition that was necessary to get there.

And finally, you'll learn Albacross’s secrets to maximizing your results with lead generation. Enjoy!

Notes:

02:50 Focusing On Making B2B Lead Generation Easier
06:05 The Story Behind Joining The Company
08:20 The Evolution Of The ICP
11:20 Swapping From Free To A Paid Model
13:10 Doing Facebook Advertising
16:55 The Importance Of Setting Up Processes For Growth
18:35 Making The Decision To Focus On Content Marketing
19:55 Content Promotion Strategies
21:45 Link Building Tactics
22:20 The Lead Estimator Tool
24:00 Lead Qualification Processes
27:30 Leveraging The Albacross Tool For Personalization
29:20 Insights About Page Usage And Segmentation
31:20 Hard Lesson: Proper Planning For Lead Growth
32:50 Exciting Things Coming Next
34:45 Lightning Questions