How UserPilot Drives Growth with Value-First Marketing and Hidden Marketing Channels
SaaS Breakthrough
English - November 06, 2019 16:19 - 51 minutes - 47.4 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Aazar Ali Shad, the VP of Growth at UserPilot, a company that helps you deliver the perfect product experience.
Aazar has more than 6 years of SaaS experience and is currently helping 600+ SaaS companies improve user onboarding and increase product adoption.
In this episode, you'll hear about Aazar's journey and how he stepped into the role of head of growth at UserPilot. You'll learn about the power of leading with value in marketing and the results Aazar got from the marketing initiatives he did early on. You'll find out about the three strategies any startup can use for initial experimentation, and what they did when they bought a booth event that helped them maximize ROI.
And finally, you'll hear about the future of SaaS and what every marketer needs to know. This is a slightly longer episode but with lots of tips for you to implement. Enjoy!
Show Notes:
03:00 Helping Deliver The Perfect Product Experience
05:10 Joining In To Help With Growth
06:50 A Strategic Approach To Cold Emailing
10:10 Picking What Companies To Cold Email
11:45 The Challenge Of Scaling This Approach
14:20 Winning Strategies And Tactics For Quora Marketing
20:05 Best Ways to Answer Quora Questions
22:20 Using Slack Groups For Marketing
27:10 Doing Strategic Outreach For Backlinks
31:05 Maximizing ROI When Participating In SaaS Events
35:40 Successful Event Follow Up Tactics
37:45 Goals, KPIs and Doubling Down
39:35 Hard Lesson: Don't Go For Startup Packages
42:25 Exciting Opportunities: Video Marketing and Differentiation
45:00 Lightning Questions