How ChurnZero Is Leading the SaaS Industry in the Battle against Churn Monsters
SaaS Breakthrough
English - October 29, 2019 16:00 - 37 minutes - 34 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Cori Pearce, the Director of Marketing at ChurnZero, a real-time Customer Success Platform that helps SaaS and subscription businesses fight customer churn.
In this episode, you'll hear how finding a gap in the customer journey allowed two founders to build ChurnZero.
You'll hear about building the foundation of a marketing team and what Cori had to do when she first joined the company.
You'll learn about having creative marketing ideas that explode brand awareness in a competitive and busy marketplace and how to leverage thought leadership to create brand awareness and direct ROI. And finally, you'll hear the lessons learned from running the ChurnZero "R.Y.G." offline roadshow. Enjoy!
Notes:
03:00 Helping Subscription Businesses Fight Churn
05:30 Coming On Board As The First Full Time Marketing Hire
07:20 The Churn Monster Campaign
09:44 Knowing When To Double Down On A Campaign
11:50 How To Find Your Breakthrough Creative Strategy
13:30 How Customer Success Is Becoming An Important Role In SaaS Companies
15:20 The "Red Yellow Green" Event Series
19:05 What's Working Right Now In Customer Success
20:45 Coming Soon: An Industry Conference
21:05 Promotion Strategies For Offline Events: Database and LinkedIn
23:11 The Pre-Event And Post-Event Sales Processes
25:35 Lessons Learned From Running Offline Events
27:00 Why Communities Are Really Important To Invest In
28:40 KPIs For Offline Events
30:50 The Challenges And Opportunities Of Every Q4
32:00 Lightning Questions