How ClickUp Reinforces their Product-Led Growth Engine with PPC and Attribution
SaaS Breakthrough
English - September 25, 2020 18:29 - 33 minutes - 30.9 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Aaron Cort, the Director of Marketing at ClickUp, the only work platform that replaces all productivity software in an organization with one single application for tasks, docs, chat, goals, and team management.
In this episode, you'll hear how Aaron has had to build the ClickUp team as the director of marketing. You'll learn how to be data-driven for defining messaging in a wide-approach product, and the advertising channels that are working for ClickUp, including billboards!
And finally, you'll hear all about product-led growth for marketers in a fast-moving startup. Enjoy!
Notes:
- 02:55 Replacing All Productivity Software In a Company With One App
- 04:20 The Delicate Dance You Get To Play Running a Marketing Team
- 06:00 Using Data-Driven Decisions To Better Verticalize
- 07:30 Pandemic: Catalyst To a Strong Organic and Product-Led Growth Engine
- 09:10 Attribution and Paid Marketing As a Tool For Acquisition
- 10:15 Driving Higher Brand Awareness
- 11:00 Setting Up an Attribution System
- 11:55 Leveraging Review Sites With a PPC-Based Model
- 13:30 Non-Digital Channels: Billboards
- 17:05 Coming Up With Experiments
- 19:25 Building Organic Engagement In Product-Led Growth
- 21:20 Being a Marketer For a Product With Lots of Features
- 22:55 Listening to Users to Prioritize Features
- 25:15 Making The Business Model's Bread & Butter Better and Better
- 27:20 Navigating Changes: Focus On Diving Deep Into The Data
- 29:05 Lightning Questions