How Supermetrics Doubled their ARR from 10 to 20 Million in 12 Months
SaaS Breakthrough
English - October 02, 2020 16:45 - 33 minutes - 30.6 MB - ★★★★★ - 46 ratingsBusiness Technology saas start up marketing growth hacking saas marketing content marketing viral marketing software software marketing advertising Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Meet Edward Ford, the Marketing Director at Supermetrics, a marketing analytics SaaS product used by over half a million marketers. Edward is also the host of The Growth Hub Podcast.
In this episode, you'll hear the lessons learned from watching their ARR double from 10 million to 20 million ARR in 12 months. You'll also hear about how they had to shift products from self-serve to enterprise and what that meant for their sales team, their very successful Webinar experiment, and a powerful LinkedIn strategy that has been critical for the growth of their team.
And finally, the big lessons Edward learned that all SaaS marketers could learn from. You're going to absolutely love this episode!
Notes
- 02:50 The Google Tshirt That Started It All
- 04:50 Getting Any Data Needed From Most Popular Marketing Platforms
- 06:05 The Evolution Of Product-Market Fit So Far
- 08:35 Growing From 10 Million To 20 Million In ARR In 12 Months
- 09:45 Building Out a World-Class Sales Team
- 12:50 A Product Built On Destinations And Sources
- 13:30 A Search First High-Intent Content Strategy
- 14:25 The Webinar Experience: Facebook Ads Masterclass
- 19:05 A LinkedIn Bootcamp For The Sales Team
- 24:45 Why You Need To Keep Experimenting
- 27:15 Figuring Out How To Scale To The Next Level
- 29:05 Lightning Questions