LEADING BRANDS — Wavebreak Podcast artwork

LEADING BRANDS — Wavebreak Podcast

330 episodes - English - Latest episode: 3 days ago - ★★★★★ - 27 ratings

Go behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Starface with Kara Brothers, Starface President

March 25, 2024 10:30 - 36 minutes - 29.4 MB

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops. Links Mentioned Starface Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

February 26, 2024 11:30 - 38 minutes - 30.6 MB

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure:  Watch The Webinar Here In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including: Deliverability ...

Building & Exiting Chubbies with Preston Rutherford

February 12, 2024 11:30 - 1 hour - 49.1 MB

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.  We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024. Preston Rutherford is a co-founder of Chubbies and Loop Returns.  Chubbies.com Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Chubbies Preston's LinkedIn

15 Minute Exec Guide to Email & SMS in 2024

January 22, 2024 11:30 - 10 minutes - 8.5 MB

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

2023 Learnings and Q4 Results: What's Working Now

December 25, 2023 11:30 - 36 minutes - 29 MB

In this solo episode of Leading Brands, the following topics are discussed: 2023 Learnings and Q4 Results: What's Working Now 2024 Strategic Recommendations: What To Focus On Email and SMS Opportunities for 2024 New Gmail and Yahoo sending requirements  A/B Test Results and What Moves The Needle And more! Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands    

Launching Nationwide in Target with Made By Dentists

December 18, 2023 11:30 - 53 minutes - 43.2 MB

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target. In this episode we discuss: Launching the brand directly into Target nationwide with no previous DTC or retail sales. Tips for building a lean, experience team that isn't afraid to get their hands dirty. Current state of the oral care industry and how you can have amazing oral health without going to the dentist. Dr. Lisa Creaven is the co-founder of Made By Dentists. Li...

Simple Modern's Mike Beckham on 2024 BF/CM Results and More

December 11, 2023 11:30 - 56 minutes - 45 MB

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.  In this episode we cover: Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units. The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand. Understanding how Simple Modern strategically created moats around their brand and ...

Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera

December 04, 2023 11:30 - 40 minutes - 32.2 MB

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.  In this episode, the following topics are discussed:  Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean. Marketing: The state of marketing in 2024 and why Kevin doesn't s...

Cyber Monday Special: Scaling True Classic to $150M+ In Revenue

November 27, 2023 11:30 - 52 minutes - 42.2 MB

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today) How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing Lessons from launching 5 retail stores in 2 months And so much more -...

Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast

November 20, 2023 11:30 - 41 minutes - 33.5 MB

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands." In this episode, the following topics are discussed:  From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter & Gamble and L'Oréal Paris in Europe to co-founding Waldencast.  Entrepreneurship and Brand B...

Cleancult's Clean Sweep: Expanding into Retail

November 13, 2023 11:30 - 43 minutes - 35.2 MB

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more. In the episode, the following topics are discussed: Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business model and operations for long-term growth. Expanding into Retail: Explore the story of Cleancul...

The Rise of Pickle Juice™

November 06, 2023 11:30 - 49 minutes - 39.8 MB

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes. In the episode, the following topics are discussed: Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals. Distribution Strategy: Transitioning from small shops to now encompassing national retai...

From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship

October 30, 2023 10:30 - 1 hour - 49.1 MB

Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup. In the episode, the following topics are discussed: Marketing: Insights from big CPG brands and how to differentiate your approach. Building a Brand from Scratch: Harnessing the potential...

SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns

October 23, 2023 10:30 - 56 minutes - 45.3 MB

Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand. In the episode, the following topics are discussed: Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over.  Speciality Retail: From product strategy to merchandising we cover all things speciality retail.  Avoiding Burnout: Discover how Deb manages t...

LOVESAC with Founder & CEO Shawn Nelson

October 16, 2023 10:30 - 1 hour - 50.7 MB

Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands. In the episode, the following topics are discussed: Founding Story: Taking the brand from his mom's basement to the NASDAQ.  Building Brand: Keys to building a brand that lasts and mistakes to avoid. Future of Brands: Thoughts on building a brand that lasts generations.  Shawn Nelson is the Founder & CEO of LOVESAC. Links Mentioned LOVESAC L...

Scaling Profitably with Ben Cogan, co-founder of Agora

October 09, 2023 10:30 - 54 minutes - 43.8 MB

Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond.  Topics covered include: Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing. Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability. Future of DTC: The evolving...

The Power of Focus: Jordan Harper, Founder & CEO of Barefaced

October 02, 2023 10:30 - 49 minutes - 39.4 MB

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention. In this episode, we cover: Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory. Quality Over Quanti...

Rising Heat: From Sold Out Inventory to Celebrity Spotlight

September 25, 2023 10:30 - 31 minutes - 25.5 MB

In this episode of the Wavebreak Podcast, we're joined by Lauren Dovey, the founder of Heat Healer. Heat Healer is a direct-to-consumer health & wellness brand focused on developing the world’s best heat therapy products. In this episode, we cover: The story behind Heat Healer and how they sold out of their initial inventory in just 2 weeks How Heat Healer managed to capture the attention of prominent publications and even celebrities, earning featured spots and widespread recognition Fu...

Hyperice CEO on Rapid Growth: From $500K to $200M+ Annual Revenues

September 18, 2023 10:30 - 54 minutes - 43.4 MB

Jim Huether, CEO of Hyperice, joins the Leading Brands podcast to discuss the brand's rapid growth, global expansion, continued product innovation, and more.  In the episode, the following topics are discussed: Growth Strategy: The approach that led the brand to scale from $500k to $65+ million in annual revenue in just 4 years Team Collaboration: Exploring how Hyperice's success is attributed to the cohesive synergy across all departments, fostering fast growth. Hiring For Growth: Actio...

2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman

September 11, 2023 10:30 - 46 minutes - 37.2 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow.  Topics covered include: Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned. Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content. Thingtesting launch impact: The impact of ...

Inspiring Healthier Lives: The Rapid Growth of Kosterina with Katerina Mountanos

September 04, 2023 10:30 - 48 minutes - 39 MB

In this episode of the Wavebreak Podcast, Katerina Mountanos, the Founder & CEO of Kosterina shares her inspiring journey building a leading lifestyle brand, starting with the world's best extra virgin olive oil. In the episode, we cover: The fascinating founding story of Kosterina and surprise Whole Foods inquiry that led to rapid growth Lessons learned from working with ecommerce serial entrepreneur Marc Lore Ditching the typical CPG playbook and instead building a lifestyle brand to i...

Welcome Home: A Look Inside Porte + Hall's Stylish Mats

August 28, 2023 10:30 - 29 minutes - 23.4 MB

In this episode, we're joined by Stafford Meyer, founder and CEO of Porte + Hall. As an interior designer, Stafford found a lack of doormat options that were stylish and functional, so she created them. The result? A collection of mats that are as beautiful as they are durable.  In this episode, we cover: Why Mats: The founding story and motivation behind the brand Go To Market: Why the brand launched direct-to-consumer Successful Campaigns: Actionable examples of storytelling that drive...

Momentous Supplements with Founder and CEO Jeff Byers

August 21, 2023 10:30 - 52 minutes - 42.4 MB

Over the last few years, Momentous Supplements has achieved rapid growth and in today's interview with Founder & CEO Jeff Byers, we cover it all.  Momentous is a human performance company dedicated to creating no-compromise products and tools that support the endless improvement of personal performance. In this episode, you'll learn: Founding Story: The strategic merger that led to Momentous becoming the leading brand it is today Partnership with Huberman Lab: Exploring the collaboration...

Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level

August 14, 2023 10:30 - 50 minutes - 40.1 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years. In this episode, we cover: The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge" How the brand was able to secure partnerships with leading athletes and influencers Future plans for expansion into additional products and th...

Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho

August 07, 2023 10:30 - 1 hour - 49.8 MB

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding. You'll learn:  Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising.  Product Development: Going from idea to best-in-class product and why they approach product devel...

Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

July 31, 2023 10:30 - 48 minutes - 38.5 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop. In this episode we cover: Marketing for 2023: paid social, influencer, ambassador, offline, and more Expanding into retail: from large retailers to company-owned flagship stores in locations like Mall of America Global expansion: how the brand scaled across Europe and now the United States Henry Murray is the co-founder, CMO, and GM of the US Market at W...

From In-Person to Online: How Everhem Transformed the Custom Window Treatment Industry

July 24, 2023 10:30 - 41 minutes - 33.5 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Haley & Adam Weidenbaum, founders of Everhem, a leading custom window treatment brand. We chat about the brand's launch, rapid growth, and what's next for the company.  You'll also learn how Everhem: Successfully brought a traditional in-person experience into the digital world Tested and scaled their marketing strategies as a bootstrapped brand on the rise Branded and named their company with an almost too good to be true...

The Future of Luxury and Commerce: REBAG CEO on Emerging Tech, Resale, and AI

July 17, 2023 10:30 - 49 minutes - 39.7 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Charles Gorra, the Founder and CEO of REBAG, the luxury resale authority. In the episode, the following topics are discussed: The founding story of REBAG and their innovative utilization of AI How luxury trends have evolved in recent years and insights into the present-day market landscape Strategies behind the top luxury brands and their ability to maintain their dominant positions The impact of emerging technologies and...

Creating a Subscription Product that Outshines the Competition: Lessons from Silk + Sonder

July 10, 2023 10:30 - 55 minutes - 44.8 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities. In today's interview we cover: Best practices for creating a differentiated subscription product that sets you apart from the competition Bu...

Growing Western Rise by 115% Year-over-Year

July 03, 2023 10:30 - 50 minutes - 40.4 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Kelly Watters, Co-founder and CEO of Western Rise, a high-growth apparel brand experiencing over 115% YoY growth. In this episode, you'll discover: The inspiring brand journey of Western Rise as they redefine performance apparel through a captivating blend of style and functionality. A sneak peek into their exciting future product launches and fundraising plans. The secrets behind Western Rise's ability to attract top-tier...

Scaling TV Advertising: A Case Study with Kettle & Fire and Tatari

June 26, 2023 10:30 - 40 minutes - 32.1 MB

In this episode of the Wavebreak Podcast, Dylan Kelley is joined by the team at Kettle & Fire and Tatari to dive deeper into TV advertising. From the Kettle & Fire team, we're joined by Niccolo Gloazzo and Victoria Belinsky, who are the Director of eCommerce and Senior Director of Brand Marketing at Kettle & Fire, respectively. Matt Giannetti, Head of Platform Solutions at Tatari, also joins the conversation. Tatari is the TV advertising platform behind TV advertising for top brands such a...

From Concept to National Brand: How Three Wishes Cereal Secured Major Retail Partnerships

June 19, 2023 10:30 - 47 minutes - 38.3 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Margaret Wishingrad and Ian Wishingrad, the co-founders of Three Wishes Cereal. Three Wishes is a healthy-while-delicious cereal brand that has rapidly expanded its presence in the market. In this episode, you'll learn: The motivation behind creating a nutritional cereal and how Margaret and Ian transformed Three Wishes from a concept into a national brand How the brand secured partnerships with major retailers such as Whol...

Scaling Jolie to $100k/Day in 18 Months with CEO Ryan Babenzein

June 12, 2023 10:30 - 54 minutes - 43.7 MB

In this episode, we're joined by Ryan Babenzein, co-founder and CEO of Jolie, a beauty wellness brand that has achieved remarkable success in less than 18 months. Ryan is no stranger to entrepreneurship, having previously founded GREATS, a DTC pioneer that was acquired by Steven Madden in 2019. Ryan shares the growth strategies that have made Jolie so successful, so fast. You'll learn:  Jolie's Growth Strategy: Ryan explains the tactics that Jolie has used to grow from zero to millions in ...

Scaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica Royer

June 05, 2023 10:30 - 50 minutes - 40.2 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Monica Royer, Founder & CEO of Monica + Andy, the children’s and family brand parents can rely on for the products, resources, and support needed to confidently navigate every stage of raising a family.  Monica’s experience advising her brother, Andy Dunn, Founder of Bonobos, combined with her passion for high quality essentials and entrepreneurship, has been a driving force behind the continued growth and evolution of the Mo...

The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks

May 29, 2023 10:30 - 53 minutes - 43.1 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category.  You'll also learn Comrad's:  Product development process that led to industry-low return rates Approach to retail expansion as a digitally native brand CX best practices to stand out from the competition and create the best possible products  And so muc...

Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand

May 22, 2023 10:30 - 56 minutes - 45.1 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail. In this episode you'll: Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive market Find out the results of Native Pet's initial advertising testing on OTT platforms and the...

The Power of TV Advertising with Tatari CEO Philip Inghelbrecht

May 15, 2023 10:30 - 54 minutes - 43.4 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more. This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more.  You'll also learn: Why TV advertising isn't as complex or expensive as you may thi...

Building a Brand That Lasts with Sunski's Michael Charley

May 08, 2023 10:30 - 55 minutes - 44.8 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Michael Charley, co-founder at Sunski. Michael co-founded the brand after he graduated into the Great Recession with no job prospects and today the brand generates millions in revenue.  In this episode you'll learn: The brand's successful Kickstarter strategy and how Michael would approach the launch differently in today's market Why the sunglasses brand hasn't expanded into ski goggles like other brands in their space have...

Your 2023 Guide to Customer Experience

May 01, 2023 10:30 - 44 minutes - 35.9 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Olek Potrykus, Head of Customer Experience at Tidio. Olek has worked at Tidio for nearly a decade helping brands master the art and science of customer experience. Today on the show, he shares best practices for 2023 and beyond.  In this episode you'll learn: Current state of customer expectations and how you can use great CX to increase conversion rate by up to 3x AI's impact on Customer Experience and how you can be ahead...

Topo Designs: From The Basement To 1,200+ Stores and 30+ Countries

April 24, 2023 10:30 - 53 minutes - 43 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Jedd Rose, Cofounder and President of Topo Designs. Since 2008, Topo Designs has grown from a vision of two founders, Jedd Rose and Mark Hansen, into a talented 70-person team. Consumers can find Topo Designs products sold in over 30 countries and 1,200+ stores. You'll also learn Topo Designs: Inspiring founding story and lessons learned launching a brand in 2008 with no previous experience making products Approach to produ...

Maximizing Profitability in Consumer: Insights from Helm Boots' CEO

April 17, 2023 10:30 - 46 minutes - 37.6 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table. In this episode you'll learn: Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC How the brand was able to increase profitability while lowering prices Core strategies for maximizing profitability as CEO acr...

Scaling Lovevery to $200+ Million/Year with President Rod Morris

April 10, 2023 10:30 - 41 minutes - 33.3 MB

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully. You'll also learn Lovevery's: Unique approach to retail, which includes selling in Target and on Amazon as a DTC business Product developmen...

Scaling Up: How Nutrisense Scaled from a Wix Website to 170+ Employees

April 03, 2023 10:30 - 54 minutes - 43.5 MB

Dan Zavorotny, COO and Co-founder of Nutrisense, joins the Wavebreak Podcast to discuss the hiring and marketing playbook that scaled the company from a Wix website to 170+ employees.  You'll also learn: The exact hiring process Nutrisense uses to hire top talent, including specific case study examples  How Nutrisense uses their Quiz to execute a personalized, data-driven customer acquisition strategy The communication methodology Dan uses to manage 15+ departments with as few Zoom calls...

Building an Omnichannel Brand: Marketing Strategies and More with Scotch Porter CEO Calvin Quallis

March 27, 2023 10:30 - 46 minutes - 37 MB

Calvin Quallis, CEO and Founder of Scotch Porter, joins the Wavebreak Podcast to discuss the brand's rapid growth, retail expansion, $11 million Series B, and more.  You'll also learn: Marketing strategy as an omnichannel brand with DTC, Amazon, and retail presence in Target, Walmart, and more Keys to building out a strong leadership team, from recruiting to team structure Calvin Quallis is the CEO and Founder of Scotch Porter. Links Mentioned Scotch Porter Learn more about Wavebreak:...

Scaling OMSOM into National Retail and Beyond with Vanessa Pham, CEO of OMSOM

March 20, 2023 10:30 - 47 minutes - 38.1 MB

Vanessa Pham, CEO and co-founder of OMSOM, joins the Wavebreak Podcast to share her experience starting and scaling the brand from initial concept to national retail.  In this episode you’ll learn: The story and origin of the OMSOM brand, including multiple iterations of the early brand Lessons from launching DTC and scaling into Whole Foods and Target Hiring strategy and recruiting as a high-growth consumer startup And so much more! Vanessa Pham is the CEO and co-founder of OMSOM.  L...

Your 2023 Guide to the P&L with Organifi VP of Finance, Chase Ramey

March 13, 2023 10:30 - 55 minutes - 44.1 MB

Chase Ramey is the VP of Finance at Organifi and has been with the brand since 2017. He joins the Wavebreak Podcast to share his experience overseeing finance at the high-growth brand, as well as his strategy for 2023.  In this episode you’ll learn: The unique and unlikely story that led to Chase joining Organifi Top learnings and lessons from scaling Organifi profitably while bootstrapped 2023 finance strategy including specific recommendations around marketing, discounts, and inventory...

Scaling True Classic to $150M+ In Revenue

March 06, 2023 11:30 - 48 minutes - 38.6 MB

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today) How they increased revenue 30% by expanding internationally and which countries besides the US are their top performing Lessons from launching 5 retail stores in 2 months And so much more -...

The Future of DTC

February 27, 2023 11:30 - 45 minutes - 36.3 MB

Jeremy Horowitz joins the Wavebreak Podcast to share how brands can win in 2023 and beyond.  In this episode you’ll learn: Current state of DTC in public and private markets Key metrics and levers to maximize profitability How you can leverage inventory management and merchandising to drive growth Jeremy Horowitz is the Partner Marketing Lead at Gorgias. Links Mentioned Gorgias Jeremy Horowitz LinkedIn Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sp...

What's Working Now: Scaling Your Brand For The Now & Long-term

February 20, 2023 11:30 - 53 minutes - 42.7 MB

Ty Haney, Founder of TYB, Joggy, and Outdoor Voices joins the Wavebreak Podcast to share her experience building a leading lifestyle brand. In this episode you’ll learn: Top learnings and lessons from scaling Outdoor Voices into a top brand The modern playbook for building a brand that lasts Tactical examples of community building to maximize loyalty and drive new customer referrals And so much more! Ty Haney is the Founder & CEO of TYB (Try Your Best). Links Mentioned Joggy Outdoor...

From Launch To Major Retail In Less Than 2 Years

February 13, 2023 11:30 - 32 minutes - 26.4 MB

Hailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch. In this episode you’ll learn: The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight  Marketing channels working in 2023 for the brand and how they market themselves as a retail brand Their growth strategy beyond grocery and becoming Butcher Box's first veggie burger ever Hailey Swartz is the co-founder &...

Twitter Mentions

@thepatwalls 2 Episodes
@micheleromanow 1 Episode
@andyhnilo 1 Episode
@kunlecampbell 1 Episode
@jordangal 1 Episode
@daverodenbaugh 1 Episode
@nateliason 1 Episode