Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand

LEADING BRANDS — Wavebreak Podcast

English - May 22, 2023 10:30 - 56 minutes - 45.1 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Power of TV Advertising with Tatari CEO Philip Inghelbrecht

Next Episode: The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Dan Schaefer, co-founder of Native Pet. Native Pet launched as an Amazon-first brand in 2017 and today is an omnichannel brand across Amazon, DTC, and retail.

In this episode you'll:

Discover why Native Pet decided to launch their brand exclusively on Amazon and how this strategy helped them gain traction in a highly competitive marketFind out the results of Native Pet's initial advertising testing on OTT platforms and the impact it had on their brand awareness and salesLearn the valuable lessons Native Pet learned when launching their brand into retail

Dan Schaefer is co-founder of Native Pet.

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