The Comrad Story: From 200+ Iterations to Industry Leader in Compression Socks

LEADING BRANDS — Wavebreak Podcast

English - May 29, 2023 10:30 - 53 minutes - 43.1 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Amazon-First: How Native Pet Scaled Into A Leading Omnichannel Brand

Next Episode: Scaling into Retail Without Losing DTC Roots: Monica + Andy with Founder and CEO Monica Royer

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Andrew Ferenci, Founder and CEO of Comrad. Comrad launched their innovative compression socks after 200+ test iterations and have since become the leader in the category.

You'll also learn Comrad's:

Product development process that led to industry-low return ratesApproach to retail expansion as a digitally native brandCX best practices to stand out from the competition and create the best possible products

And so much more.

Andrew Ferenci is the Founder and CEO of Comrad.

Links MentionedComrad Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.