The Power of TV Advertising with Tatari CEO Philip Inghelbrecht
LEADING BRANDS — Wavebreak Podcast
English - May 15, 2023 10:30 - 54 minutes - 43.4 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Philip Inghelbrecht, CEO of Tatari. Tatari is the TV advertising platform behind TV advertising for top brands such as Calm, Roman, Glossier, Nutrafol, Cuts, and more.
This is a masterclass on getting started with TV advertising with everything you need to know to get started across strategy, testing, creative, budget, measurement, and more.
You'll also learn:
Why TV advertising isn't as complex or expensive as you may thinkHow brands can test and scale TV into a top channelWhat's currently working well in TV advertisingHow to know when your brand is ready for a Super Bowl commercialPhilip Inghelbrecht is the CEO of Tatari.
This episode is brought to you in partnership with Tatari. #ad
Links MentionedTatariLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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