2023 Brand Launch Playbook with Quiet Mind Founder Mikey Goldman
LEADING BRANDS — Wavebreak Podcast
English - September 11, 2023 10:30 - 46 minutes - 37.2 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Mikey Goldman, the Founder and CEO of Quiet Mind, makers of the original weighted pillow.
Topics covered include:
Launch strategy: How Quiet Mind approached their product launch, including PR and product seeding, and the initial results and lessons learned.Scaling UGC: Optimizing and scaling marketing efforts based on real customer feedback and leveraging user-generated content.Thingtesting launch impact: The impact of the Thingtesting launch on Quiet Mind's brand and revenue.Future growth plans: Mikey Goldman shares his plans for future growth and how Quiet Mind will stay ahead of the competition.Mikey Goldman is the Founder and CEO of Quiet Mind.
Links MentionedQuiet MindLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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