Scaling Lovevery to $200+ Million/Year with President Rod Morris

LEADING BRANDS — Wavebreak Podcast

English - April 10, 2023 10:30 - 41 minutes - 33.3 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Scaling Up: How Nutrisense Scaled from a Wix Website to 170+ Employees

Next Episode: Maximizing Profitability in Consumer: Insights from Helm Boots' CEO

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Rod Morris, Cofounder and President of Lovevery, a company that creates and sells innovative developmental products. Since its founding in 2017, Lovevery has grown to over $200 million in revenue. Rod shares the brand's story and insights on how they were able to scale so successfully.

You'll also learn Lovevery's:

Unique approach to retail, which includes selling in Target and on Amazon as a DTC businessProduct development strategy and how it has been a key growth lever for the brandiOS-proof marketing strategies, which enabled the brand to weather changes to Meta with minimal consequencesInfluencer marketing strategy and how they work with influencers to reach their target audience and drive sales

Rod Morris is President of Lovevery.

Links MentionedLovevery Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

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