Maximizing Profitability in Consumer: Insights from Helm Boots' CEO
LEADING BRANDS — Wavebreak Podcast
English - April 17, 2023 10:30 - 46 minutes - 37.6 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.
In this episode you'll learn:
Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTCHow the brand was able to increase profitability while lowering pricesCore strategies for maximizing profitability as CEO across the entire businessBrad Day is CEO at Helm Boots.
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