Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera

LEADING BRANDS — Wavebreak Podcast

English - December 04, 2023 11:30 - 40 minutes - 32.2 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Cyber Monday Special: Scaling True Classic to $150M+ In Revenue

Next Episode: Simple Modern's Mike Beckham on 2024 BF/CM Results and More

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.

In this episode, the following topics are discussed:

Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and reinvent itself as AminoLean.Marketing: The state of marketing in 2024 and why Kevin doesn't stress over attribution.New Ideas for Growth: The game has changed over the last 12 months; learn about the new channels Kevin is focusing on for continued and lasting growth in 2024 and beyond.

Kevin Escalera is the Senior Director of Marketing at RSP Nutrition and AminoLean®.

Links MentionedAminoLean at RSP Nutrition Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

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