Simple Modern's Mike Beckham on 2024 BF/CM Results and More

LEADING BRANDS — Wavebreak Podcast

English - December 11, 2023 11:30 - 56 minutes - 45 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera

Next Episode: Launching Nationwide in Target with Made By Dentists

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.

In this episode we cover:

Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units.The importance of financing and how Mike was able to obtain a $50 million line of credit for the brand.Understanding how Simple Modern strategically created moats around their brand and practical tips on how you can implement similar strategies for your own brand.

Mike Beckham is the co-founder and CEO of Simple Modern, a global producer of premium drinkware and lifestyle products.

Links MentionedSimple Modern Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

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