Cyber Monday Special: Scaling True Classic to $150M+ In Revenue

LEADING BRANDS — Wavebreak Podcast

English - November 27, 2023 11:30 - 52 minutes - 42.2 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Exploring Beauty and Entrepreneurship with Hind Sebti of Waldencast

Next Episode: Scaling RSP Nutrition and AminoLean® with Senior Director of Marketing, Kevin Escalera

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years.

In this episode you’ll learn:

The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today)How they increased revenue 30% by expanding internationally and which countries besides the US are their top performingLessons from launching 5 retail stores in 2 months

And so much more - this episode is a must listen that originally aired in March 2023.

Ryan Bartlett is the co-founder & CEO of True Classic.

Links MentionedTrue Classic Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.