The Rise of Pickle Juice™
LEADING BRANDS — Wavebreak Podcast
English - November 06, 2023 11:30 - 49 minutes - 39.8 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes.
In the episode, the following topics are discussed:
Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement deals.Distribution Strategy: Transitioning from small shops to now encompassing national retailers and international expansion.Ambassador and Athlete Sponsorships: Engaging in collaborations with high-profile athletes through ambassador and athlete sponsorships, all without paid endorsements.Filipe Keuppens is the Executive Vice President of The Pickle Juice™ Company.
Links MentionedPickle JuiceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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