From Purdue Chicken CMO to Nutrient Survival CEO: A CMO's Story of Entrepreneurship
LEADING BRANDS — Wavebreak Podcast
English - October 30, 2023 10:30 - 1 hour - 49.1 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup.
In the episode, the following topics are discussed:
Marketing: Insights from big CPG brands and how to differentiate your approach.Building a Brand from Scratch: Harnessing the potential of Direct Response and the impact of TV advertising.Win-Win Partnerships: Leveraging affiliate marketing and influencers for mutual benefit.Eric Christianson is the CEO of Nutrient Survival.
Links MentionedNutrient SurvivalLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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