SCOUT Bags with Co-Founder & Chief Creative Officer Deb Waterman Johns
LEADING BRANDS — Wavebreak Podcast
English - October 23, 2023 10:30 - 56 minutes - 45.3 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand.
In the episode, the following topics are discussed:
Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over. Speciality Retail: From product strategy to merchandising we cover all things speciality retail. Avoiding Burnout: Discover how Deb manages to maintain a work-life balance and stay enthusiastic about the future of the brand, even after nearly 20 years.Deb Waterman Johns is the Co-Founder & Chief Creative Officer of SCOUT.
Links MentionedSCOUTLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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