LEADING BRANDS — Wavebreak Podcast
331 episodes - English - Latest episode: 5 days ago - ★★★★★ - 27 ratingsGo behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
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Episodes
From Launch To Major Retail In Less Than 2 Years
February 13, 2023 11:30 - 32 minutes - 26.4 MBHailey Swartz joins the Wavebreak Podcast to talk about Actual Veggies and how the brand landed in leading retailers in less than 2 years from launch. In this episode you’ll learn: The QVC Launch Strategy that catapulted the brand in front of 1 million people overnight Marketing channels working in 2023 for the brand and how they market themselves as a retail brand Their growth strategy beyond grocery and becoming Butcher Box's first veggie burger ever Hailey Swartz is the co-founder &...
How a College Class Project Turned into a Successful Watch Band Brand
February 06, 2023 11:30 - 43 minutes - 34.9 MBBraxton Manley of Braxley joins the Wavebreak Podcast to share his journey building a lifestyle brand starting with the world's comfiest Apple Watch bands. In this episode you’ll learn: The brand's strategy for accelerating growth by launching new products Top performing marketing channels for the brand today (with examples) Tactical examples of community building to maximize loyalty and drive new customer referrals Braxton Manley is the Founder of Braxley Bands. Links Mentioned Brax...
TikTok Growth: Generating 40+ Million Views With 1 Post
January 30, 2023 11:30 - 50 minutes - 40.2 MBHaley Pavone joins the Wavebreak Podcast to talk about Pashion Footwear and how the brand has scaled by decreasing ad spend and leveraging organic TikTok content. In this episode you’ll learn: The TikTok Strategy that has generated 40+ million views on a single post for free Marketing channels working in 2023 for the brand and how they're intentionally decreasing ad spend Their unique utility patent and strategy for protecting their brand around the globe Haley Pavone is the Founder & C...
2023 Full Funnel Strategy: From TikTok to Lifecycle Marketing
January 23, 2023 11:30 - 54 minutes - 44 MBDylan Kelley, founder & CEO at Wavebreak, and guest David Morneau, Managing Partner at inBeat talk about the 2023 growth playbook across TikTok, Influencer Marketing, Lifecycle Marketing, Brand Building, and more. Links Mentioned Inbeat Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that informat...
Madison Reed with Founder and CEO Amy Errett
January 16, 2023 11:30 - 56 minutes - 45.3 MBAmy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand. In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands. In this episode you’ll learn: Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed How the brand excelled at navigating challenges during the pandemic The importance of educating their customers and their approach to C...
Current State of DTC Valuations
January 09, 2023 11:30 - 57 minutes - 46.2 MBBen Tregoe joins the Wavebreak Podcast to talk about the current state of DTC brand valuations and how brands can maximize profitability in 2023. In this episode you’ll learn: Current state of the market and DTC valuations Recommendations for increasing profitability Best practices you can steal from leading brands like Lululemon and Canada Goose Ben Tregoe currently serves as Chief Executive Officer of Bainbridge Growth. Links Mentioned Bainbridge Growth Learn more about Wavebreak: ...
2023 Guide to Ecommerce Growth
January 02, 2023 11:30 - 19 minutes - 15.6 MBDylan Kelley dives into the top challenges facing brands in 2023 and how you can be ahead of the pack in every way. Links Mentioned Schedule a Call Join our Email List Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, ...
Recession Proof Your Marketing & Continue To Drive Growth
December 26, 2022 11:30 - 39 minutes - 31.9 MBDylan Kelley covers the top challenges facing brands today and how brands can continue to grow despite these challenges, with tactical and actionable examples shared along the way. Dylan Kelley is Founder and CEO at Wavebreak, the leading email & CRM agency for brands. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands Sponsored by... Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues fr...
Scaling YouTube Shorts Into Your #1 Marketing Channel
December 19, 2022 11:30 - 53 minutes - 43.1 MBJohn Roman joins the Wavebreak Podcast to talk about BattlBox and how the 8-figure subscription box company has grown revenue by leveraging organic content. In this episode you’ll learn: How BattlBox scaled YouTube Shorts into their #1 Marketing Channel in less than 12 months The impact of a dedicated Netflix Series on their revenue, plus how the show was originally picked up by Netflix Additional organic content strategies that are working now for BattlBox John Roman currently serves ...
Optimizing Your Marketing For Long-term Growth with Joe Anhalt at KOIO
December 12, 2022 11:30 - 46 minutes - 37 MBJoe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022. In this episode you’ll learn: KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business Positioning strategy to make your brand stand out from increased competition How to build an in-house performance marketing team to efficiently scale pa...
Halfdays: The High-Growth Outdoor Brand That Sells Out Every Season
December 05, 2022 11:30 - 36 minutes - 29 MBAriana Ferwerda joins the Wavebreak Podcast to talk about Halfdays fast-growth, innovative community marketing strategies, and how the brand maximizes growth every season. In this episode you’ll learn: The community and content strategy Halfdays uses to build customer loyalty via Slack (yes, Slack) Behind-the-scenes of a rapidly growing seasonal brand from marketing to inventory planning Product expansion and merchandising as a growth lever Ariana Ferwerda is the co-founder and CEO at H...
How Brands Can Recession Proof Their Marketing For 2023 with Dylan Kelley
November 28, 2022 11:30 - 19 minutes - 15.3 MBDylan Kelley goes solo for a special Cyber Monday edition of the Wavebreak Podcast to talk about recession proof marketing strategies for 2023. In this episode you’ll learn: How to shift gears from Q4 2022 to Q1 2023 in a way that sets your brand up for year-long success, regardless of market conditions. The number one mistake CRM and lifecycle programs make and how it cripples their potential with email and SMS. The problem with copy and pasting playbooks used by other brands and expec...
Launching A Fashion Brand By Leveraging The Power of TikTok with Marshall Conley
November 21, 2022 11:30 - 39 minutes - 32 MBMarshall Conley joins the Wavebreak Podcast to talk about launching brands using innovative marketing strategies. In this episode you’ll learn: Creating a real world product based on 700,000 suggestions, 5.5 million likes, and almost a million human beings via TikTok. What is a Discord community and how did it play an important part in Slø’s success as a modern brand. How doing things differently led to huge success for Slø as a fashion brand. Marshall Conley is Chief Marketing Officer...
The Exact Framework Behind a Recent 6-Figure Product Launch with Andrew Case
November 14, 2022 11:30 - 39 minutes - 31.4 MBAndrew Case returns to the Wavebreak Podcast for the third time to break down the strategies he’s relying on today to run a successful D2C brand, recent product launches, and what goes into launching a new product. In this episode you’ll learn: How he scaled Noonbrew into a D2C success story. The exact framework behind his most recent 6-figure product launch—that happened in a single weekend. The foundational strategy he takes when thinking about new ways to expand, and why it starts wit...
What’s Changed About Q4 Marketing Strategies with David Morneau
November 07, 2022 11:30 - 52 minutes - 41.8 MBDavid Morneau joins the Wavebreak Podcast to riff on what’s changed with Q4 marketing strategies for 2022. In this episode you’ll learn: The reason why Black Friday sales are starting earlier and earlier as the D2C space grows more competitive, and why your brand should consider starting even earlier. The behind-the-scenes economics of influencer marketing in 2022, now that influencers are growing more and more aware of their true market value. How inBeat, as a leading influencer marke...
How This Beauty Brand Ended Up in 800+ Retail Stores, Year 1 with Aila Morin
October 31, 2022 10:30 - 48 minutes - 38.8 MBThis week we’re showcasing a conversation about Merit Beauty with Aila Morin and Takara Sewitt from the Glam & Grow podcast, where leaders from top beauty, skincare, fashion, and lifestyle brands are interviewed about their journey. In this episode you’ll learn: How Merit Beauty has rapidly grown into a leading beauty brand sold in over 800 Sephora stores, within their first year of operation. Why community building has been a major catalyst behind Merit Beauty’s success. The current str...
Everything Marketers Need To Know About iOS 16 with Dylan Kelley
October 24, 2022 10:30 - 18 minutes - 14.5 MBYour host Dylan Kelley goes solo on this episode to break down everything your brand needs to be aware of when it comes to changes brought on by iOS 16. In this episode you’ll learn: Do you need to worry about iOS 16 affecting your brand’s marketing performance? Or is this update more mild than iOS 15? The new owned marketing channel iOS is bringing in 2023, and what you need to know before it’s released. The missed email revenue opportunities a surprising amount of modern D2C brands a...
Building Brands for D2C 2.0 with Dustin Jones
October 17, 2022 10:30 - 47 minutes - 37.7 MBDustin Jones joins the Wavebreak Podcast to break down growing D2C brands in 2022. In this episode you’ll learn: Modern strategies for growing the next big D2C brand. A guide to acquiring and scaling new brands while remaining profitable the entire time. The unit economics every brand should be aiming for (and we’re not talking about CAC or LTV). Dustin Jones is Co-Founder and CEO at Unified Commerce Group, a retail platform focused on acquiring and scaling the next generation of purpos...
Make Your Brand Stand Out Among Strong Competition with David Morneau
October 10, 2022 10:30 - 56 minutes - 45.3 MBDavid Morneau rejoins the Wavebreak Podcast to share his expertise as an expert operator. In this episode you’ll learn: How to differentiate your brand amongst increasingly crowded marketplaces. How to get more out of your marketing campaigns by copying strategies the top mobile apps are using to acquire customers. The current state of D2C, and what your brand needs to be aware of as we enter Q4. David Morneau is Founder and CEO at InBeat, leading influencer marketing agency and platfor...
Boosting Black Friday/Cyber Monday Revenue with Brian Nielson
October 03, 2022 10:30 - 45 minutes - 36.4 MBThis week we’re playing back an episode from the archive where a listener applied Wavebreak strategy—heard on the Wavebreak Podcast—to boost revenue during Black Friday/Cyber Monday. In this episode you’ll learn: How Brian leveraged Wavebreak strategy—heard on the Wavebreak Podcast—to create a significant increase in email revenue for Chirp during Black Friday/Cyber Monday. How Brian steered Chirp to 13x-ing their revenues over a period of 3 just years. How Brian’s mom played a key part ...
Your Last Minute Black Friday/Cyber Monday Action Plan with Dylan Kelley
September 26, 2022 10:30 - 27 minutes - 21.6 MBYour host Dylan Kelley goes solo on this episode to break down everything you need to know about implementing a last minute high-performing BF/CM email strategy for your brand before it’s too late. In this episode you’ll learn: How you should be grading the performance of your own email program, and why everything ultimately leads back to revenue earned. Why a large portion of your success this upcoming BF/CM will come from what you do over the next couple of weeks. You’re runnin...
Scaling Ballsy To 8-Figures And A Successful Exit with Adam Hendle
September 19, 2022 10:30 - 43 minutes - 35.1 MBAdam Hendle joins the Wavebreak Podcast to break down how he founded an 8-figure brand with a surprisingly tiny team, before successfully exiting the company earlier this year. In this episode you’ll learn: How Ballsy scaled to 8-figures in revenue as a D2C men’s grooming brand. What happens behind-the-scenes of an 8-figure brand being run by an incredibly small team, and why finding a great agency partner was an essential part of running lean. The unscientific approach behind “putting e...
Your 2022 BF/CM Email and SMS Marketing Plan
September 12, 2022 10:30 - 39 minutes - 31.8 MBIt’s that time of the year again. The 2022 Black Friday/Cyber Monday Email and SMS Marketing Plan is finally here to provide industry-leading guidance on the biggest sales of the year. In this episode you’ll learn: All the insights Wavebreak, as a boutique email & SMS marketing agency, has learned from 6 years of running BF/CM strategy for high growth brands. What’s different about BF/CM strategy in 2022: ad costs are more expensive, the algorithms aren’t working as intended, and new ec...
The $0 Ad Spend Strategy (And Why It Works So Well) with Andrew Benin
September 05, 2022 10:30 - 51 minutes - 40.9 MBAndrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching. In this episode you’ll learn: The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever. The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper. The costs every D2C...
The Future of Ecommerce Technology and D2C Brands with Andrew Gluck
August 29, 2022 10:30 - 40 minutes - 32.8 MBAndrew Gluck joins the Wavebreak Podcast to share what big picture insights he’s learned firsthand from shifting from the agency-side to the investor-side of ecommerce technology and D2C brands. In this episode you’ll learn: What Andrew learned working with some of the fastest growing D2C brands in the world, from Helix Sleep, Rothy’s, and Tommy John, among 50+ others—his list goes all the way up to Nike. What strategies Andrew is seeing work best today, despite the rapidly changing envir...
How To Get Your Product In 10,000+ Retail Stores with Kent Yoshimura
August 22, 2022 10:30 - 42 minutes - 33.9 MBKent Yoshimura joins the Wavebreak Podcast to share how Neuro managed to sell 50,000,000 pieces of product, and why that’s only the beginning for this nootropic gum & mints company. In this episode you’ll learn: Kent’s wild background before starting Neuro. It could have been written in Hollywood! How Neuro, founded in 2015, found liftoff selling nootropic gum and mints, to the point of being stocked in 10,000 retail locations (including Whole Foods, Walmart, CVS, and many others). The s...
Marketing Strategies Driving Results in 2022 (Influencers, Podcasts, and NFTs?) with Kasey Moss
August 15, 2022 10:30 - 37 minutes - 30.2 MBKasey Moss from Chomp joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from Chomp’s 2022 marketing strategies. In this episode you’ll learn: A bird’s-eye view of Chomp's entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand. What’s working in the world of influencer marketing today and how Chomp is interacting with their influencers of choice. How to drive results from modern mar...
Marketing Strategies Driving Results in 2022 (Influencers, Podcasts, and NFTs?) with Kasey Moss of CHOMPS
August 15, 2022 10:30 - 37 minutes - 30.2 MBKasey Moss from CHOMPS joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from CHOMPS 2022 marketing strategies. In this episode you’ll learn: A bird’s-eye view of CHOMPS entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand. What’s working in the world of influencer marketing today and how CHOMPS is interacting with their influencers of choice. How to drive results from modern mark...
The Formula For Driving Results with User Generated Content (UGC) in 2022 with David Morneau
August 08, 2022 10:30 - 34 minutes - 28 MBDavid Morneau joins the Wavebreak Podcast to break down what’s driving results behind the scenes of a micro-influencer marketing agency. In this episode you’ll learn: The marketing strategies David is seeing drive real, tangible results in 2022. The realities of attribution in an omni-channel marketing environment, and why the solution is to treat attribution as a trend line. The formula David is using today for successful TikTok marketing campaigns. David Morneau is Managing Part...
What's Working Now: Ecommerce Marketing with Dylan Kelley
August 01, 2022 10:30 - 23 minutes - 19.2 MBJoin your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing. In this episode you’ll learn: How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace. The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes. How to set your brand up for success, double down on opportunity, and prepare for a Q4 ...
How Today’s Brands Are Leveraging A.I. To Improve Their Marketing with Shanif Dhanani
July 25, 2022 10:30 - 47 minutes - 38.3 MBShanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022. In this episode you’ll learn: How brands can leverage A.I. to improve their marketing today, no matter how big or small they are. The true optimal winback windows for customers—and why it’s a shorter window than you might think. The actionable marketing insights you only learn from build...
Why Your Competitors Are Curious About Live Video Shopping with David Mauer
July 18, 2022 10:30 - 44 minutes - 35.4 MBDavid Mauer joins the Wavebreak Podcast to talk about new marketing strategies brands are using to get ahead of their competition. In this episode you’ll learn: Why interactive video shopping could be the strategy that picks up traction in the competitive world of ecommerce. How you can be an early adopter to live video shopping, including how to staff it, ROI estimates, and specific tactical examples that are seeing incredible results right now. What David’s learned about omnichannel ec...
How To Take Your Independent Brand Public with JuE Wong
July 11, 2022 10:30 - 52 minutes - 41.9 MBThis week’s episode of the Wavebreak Podcast showcases an incredible interview that took place on our sister podcast, Glam and Grow. Hosted by Takara Sewitt, Glam and Grow interviews leaders at beauty, fashion, and lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry. In this episode, JuE Wong joins the Glam and Grow Podcast to talk about: The benefits that a social media presence offers brands, and the drawbacks you don’t hear discuss...
Scaling Your D2C Brand from $0 to $1 Million in 90 days with Lucas Lappe
July 04, 2022 10:30 - 53 minutes - 43 MBLucas Lappe joins the Wavebreak Podcast to share what he’s learned co-founding several successful, uniquely interesting companies. In this episode you’ll learn: How Lucas scaled a D2C brand from $0 to $1 million in just 90 days. What he’s learned running an agency responsible for propelling a lot of high growth D2C brands. Supply chain, manufacturing, strategy, and the foundational basics every founder should know about before they launch their next brand. Lucas Lappe is Co-Founder and ...
How To Build A Loveable Brand That Connects With Your Audience with Michael Wieder
June 27, 2022 10:30 - 37 minutes - 30.3 MBMichael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else. In this episode you’ll learn: How Michael approaches product seeding with celebrities and influencers by treating them like family. How Lalo tripled the size of their distributed team without hurting their family-first ethos. How to think about marketing holistically and better relate to your audience by talking t...
How to Out-Strategize Your Ecommerce Competition with Chad Meyerson of Roolee
June 20, 2022 10:30 - 52 minutes - 41.9 MBChad Meyerson joins the Wavebreak Podcast to share everything from developing non-conventional ecommerce strategy that converts, to how he’s managing supply chain challenges in 2022. In this episode you’ll learn: How Chad handles inventory challenges and unpredictable supply chain surprises. Everything you need to know about implementing a ‘try before you buy’ program that ships customers’ orders for free and only charges customers for the products they keep. Why ‘thinking like a markete...
Selling The Secret Hair Care Tactics of Fashion Week Models with Colm Mackin
June 13, 2022 10:30 - 35 minutes - 28.7 MBColm Mackin joins the Wavebreak Podcast to break down how he and his wife grew an interesting idea few people were thinking about into a successful business. In this episode you’ll learn: The details behind Colm’s previous career structuring investments for hedge funds and Helen’s previous career as a competitive hair stylist. The story from Fashion Week that led him and his wife to starting Act + Acre. The flywheel responsible for generating 150 pieces of press (so far) this year. C...
Building Modern Luxury D2C Brands with Natanel Bigger
June 06, 2022 10:30 - 49 minutes - 39.3 MBNatanel Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands. In this episode you’ll learn: How Nate’s unique background building some of the most well known brands in the world has helped him scale Monpure London. What modern luxury brands look like in 2022, how they’ve evolved over the years, and how luxury brands can compete with D2C brands that utilize heavy discounting. What channels and distribution strategies Nate relies on to build luxury...
Building Modern Luxury D2C Brands with Nate Bigger
June 06, 2022 10:30 - 49 minutes - 39.3 MBNate Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands. In this episode you’ll learn: How Nate’s unique background building some of the most well known brands in the world has helped him scale Monopure London. What modern luxury brands look like in 2022, how they’ve evolved over the years, and how luxury brands can compete with D2C brands that utilize heavy discounting. What channels and distribution strategies Nate relies on to build luxury b...
Authentic Social Media Marketing That Actually Works with Ana Santos
May 30, 2022 10:30 - 42 minutes - 33.7 MBAna Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media. In this episode you’ll learn: How brands can be themselves on social media without sounding fake. How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more. How to find relevant fandoms from within your follower base to join conversations (and inside jokes) your followers are already having with each other. Ana Santos i...
Scaling An Ecommerce Brand From 0 to 140+ Employees with Chip Overstreet
May 23, 2022 10:30 - 46 minutes - 37.3 MBChip Overstreet joins the Wavebreak Podcast to share how he parlayed his previous experience in ecommerce into scaling Spiceology to over 140 employees. In this episode you’ll learn: How his previous ecommerce experience prepared him for rapid growth at Spiceology How to build a team the right way, including when to level up your leadership team The approach Spiceology took to differentiate marketing through product Chip Overstreet is CEO at Spiceology, a company on a mission to elimin...
How To Scale Your Ecommerce Brand 1 Week At A Time with Vincent Bradley
May 16, 2022 10:30 - 47 minutes - 38.4 MBVincent Bradley joins the Wavebreak Podcast to reveal several systems he relies on to ensure his business experiences automatic growth. In this episode you’ll learn: The KPIs Vincent cares about most while running Proper Wild as a data driven brand, and how that affects his approach towards future growth. Concrete tactical examples on how to scale your ecommerce brand, including how to hire a co-founder. The exact process Vincent uses to iterate and improve Proper Wild on a weekly basis...
Mental Models for Discovering High Potential Ecommerce Startups with Andrew Case
May 09, 2022 10:30 - 54 minutes - 43.4 MBAndrew Case returns to the Wavebreak Podcast to break down notable events in ecommerce from Q1, how he’s thinking about the future of ecommerce, and the systems behind launching a successful ecommerce brand in 2022. In this episode you’ll learn: How ecommerce brands are dealing with selling out of stock, and why the messaging in your marketing can make all the difference in how customers respond. How operators like Andrew are thinking about the current state of ecommerce as we close up Q...
Scaling to Millions in Revenue Without Any Real Marketing with Matthew Jung
May 02, 2022 10:30 - 54 minutes - 43.5 MBMatthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most. In this episode you’ll learn: Why they use a ‘drop’ model instead of a traditional ‘always on’ ecommerce model How they scaled from 0 to 40 employees (and what they learned about team building in the process) How Last Crumb managed to generate millions in revenue without any real marketing efforts ...
How a Dorm Room Experiment Led to Millions in Revenue with Eric Wu
April 25, 2022 10:30 - 49 minutes - 39.6 MBEric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain. In this episode you’ll learn: How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room. Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional. The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees. Eric Wu is Co-Founder at ...
Bespoke Post: Scaling to 300,000 Subscription Box Subscribers with Alvaro De La Rocha
April 18, 2022 10:30 - 48 minutes - 39 MBOur guest today has helped grow Bespoke Post, a subscription box company, to over 300,000 paying customers. Alvaro De La Rocha joins the Wavebreak Podcast to explain how he leads a team handling massive revenue in the most effective way possible. In this episode you’ll learn: What happened between the time Alvaro joined the company as Employee #2 as a do-it-all marketer (10 years ago!) to becoming CMO today. How marketing has changed over the last 10 years—and what’s stayed the same....
From Zero to 10,000 Customers in Under 6 Months with Andrew Case
April 11, 2022 10:30 - 51 minutes - 41.5 MBOur guest today is fresh off launching an ecommerce business from scratch in 2021—and his brand already has over 10,000 customers! Andrew Case joins the Wavebreak Podcast to walk us through what it’s really like to launch an ecommerce brand from scratch in 2022. In this episode you’ll learn: What is Noonbrew, how did it acquire paying customers so fast, and what you need to do to see similar success on your own ecommerce startup. How to navigate the extremely competitive ecommerce land...
Scaling A Consumer Brand Beyond Facebook & Paid Social with Sunday Scaries
April 04, 2022 10:30 - 53 minutes - 42.8 MBMike Sill and Beau Schmitt join the Wavebreak Podcast—in the first episode ever to feature 2 guests—to cover everything from podcast marketing as a consumer brand, to big picture branding, and everything in between. In this episode you’ll learn: The story of how Mike and Beau went from running a boring restaurant to launching a CBD brand. Why Mike and Beau resorted to using their moms’ Facebook accounts prior to getting kicked off Facebook entirely. How to scale a brand while prioritizin...
Growing Fur to Multiple 8-Figures in Revenue with Lillian Tung
March 28, 2022 10:30 - 36 minutes - 29.2 MBLillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue. In this episode you’ll learn: The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line. Why investing in PR was one of the first, and most valuable, moves Fur made in creating legitimacy for their brand. The strategies Fur is using to grow and scale past the ...
Building and Scaling “Crazy” Real Life Organic Chocolate Factories with Scott Kucirek
March 21, 2022 10:30 - 1 hour - 62.5 MBScott Kucirek joins the Wavebreak Podcast to share why he got into the candy business, the rise of OCHO candy, and how the company survived 2020 despite being within 1-2 weeks of bankruptcy for the entire year. In this episode you’ll learn: How Scott evolved from a complete beginner with zero experience in the chocolate industry to running a chocolate company. Why the candy market has traditionally been so slow to innovate, and how the recent influx in consumer choice is making your t...