LEADING BRANDS — Wavebreak Podcast
331 episodes - English - Latest episode: 6 days ago - ★★★★★ - 27 ratingsGo behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
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Episodes
[180] Scaling Your Ecommerce Brand Past $10M
May 17, 2021 10:30 - 43 minutes - 34.9 MBHow does a 7-figure brand scale past 8-figure revenues? Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients. In this episode you’ll learn: How to break out of the 7-figure ceiling most brands run into when trying to scale revenue. Why reaching the first million dollars in revenue might actually be more complicated than scaling from $1M to $100M. The exact questions you need to ask during the discover...
[179] How DUDE Wipes Scaled To $30M+ In Sales
May 10, 2021 10:30 - 41 minutes - 33.3 MBThis company blew past $30M in revenue amidst a pandemic! Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment. In this episode you’ll learn: The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning point. How DUDE convinced manufacturers to take a risk on their company back before they were a...
[178] Scaling Chirp to $40M/Year With a Marketing Team of <10 People
May 03, 2021 10:30 - 46 minutes - 37.3 MBChirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year. Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool. In this episode you’ll learn: How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it. The email strategy template Brian bor...
[177] iOS 14.5
April 29, 2021 15:11 - 17 minutes - 15.6 MBThe new iOS 14 update is here... In today's emergency episode, Dylan covers the latest iOS 14 update, the impact to ecommerce, and what you can do to strengthen your marketing mix. Links Mentioned: Wavebreak: Ecommerce Email & SMS Marketing Agency Schedule a 30 min intro call with Wavebreak
[176] This office furniture startup was nearly killed by COVID-19
April 26, 2021 10:30 - 39 minutes - 31.8 MBSib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down. Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19. In this episode you’ll learn: The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market. How they turned things around—with...
[175] Are you in business for the wrong reasons?
April 19, 2021 10:30 - 57 minutes - 46.2 MBMost entrepreneurs come to this realization at some point. The sooner, the better. Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase. In this episode you’ll learn: The exact moment Adi realized he was defining success incorrectly and what his new definition of success looks like. How to catch yourself drifting away from your true goals in business...
[174] The Ultimate Productivity Hack You’re Probably Ignoring
April 12, 2021 10:30 - 40 minutes - 32.2 MBHave you made the realization that your quality of sleep is connected to your performance at work yet? Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn: 80/20 tips towards having the best sleep of your life every night What factors are actually essential to sleep (and which ones are overrated) The next steps you can take...
[173] Why ‘Stickiness’ is the Antidote to Rising Competition and Growing Your LTV
April 05, 2021 10:30 - 37 minutes - 29.9 MBOur guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14. Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition. In this episode you’ll learn: How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team....
[172] Advanced Strategies For Scaling Your Ecommerce Business in 2021
March 29, 2021 10:30 - 43 minutes - 34.9 MBWhether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you. In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021. In this episode you’ll learn: The most common misconceptions brands have about launching on Amazon How your website and your Amazon presence can work in tandem to multiply re...
[171] How Industry Leaders Are Using Product Launches To Scale Past $100 Million
March 22, 2021 10:30 - 1 hour - 50.3 MBAccording to today's guest, product launches are your business. Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue. In this episode you’ll learn: How to use product launches to scale to $100 million and beyond Why optimizing for 'spikes' is crucial to launch success Jeremy's #1 strategy for selling out of product launches (hint: it has to do with commu...
[170] Scaling community into a multi-million dollar brand with Amy Miraflor, founder of Evy's Tree
March 15, 2021 10:30 - 36 minutes - 29.3 MBAmy Miraflor has built the 'Supreme' brand equivalent for mom's. Her clothes aren't streetwear, but when they drop new products they sell out the same day. And some customers even resell their hard to get products at a profit. She's built an incredibly strong community that drives powerful launches and referrals. Listen now to find out how. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures pe...
[169] 20 Years of Ecommerce with Edward Wimmer, co-founder of ROAD iD
March 08, 2021 11:30 - 51 minutes - 41.6 MBEdward Wimmer co-founded ROAD iD with his father over 20 years ago. They started their company as an ecommerce business when ecommerce was just beginning. And they haven't just survived, they've thrived over the last 20 years, while many other early ecommerce businesses have come and gone. In this interview Edward shares the timeless principles that keep ROADiD ahead of the pack - everything from technology to branding. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money ...
[168] Generating $400 Million For Top Brands With Build Grow Scale
March 01, 2021 11:30 - 57 minutes - 46.3 MBToday’s guest is an expert when it comes to leveling up ecommerce brands. In this episode we’re joined by Matt Stafford, Co-Founder and Principal of Build Grow Scale. Matt takes us behind-the-scenes to see what it looks like working with a ton of top brands and generating over $400 million in revenue for them. We also cover how to scale a business without going crazy in this competitive marketplace, and how to build a culture and team that will really go to bat for you. This one is a mu...
[167] The 8-figure Brand Shipping Orders From An Apartment With Jaxxon
February 22, 2021 11:30 - 44 minutes - 35.4 MBToday’s guest left his work in marketing with the desire and drive to gain more from his daily work. He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand. In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon. We talk about his journey so far, and cover some topics such as: -Insight on branding and marketing -How they’ve been affected by the pandemic -Their plans for 2021 and beyond This one’s a...
[166] 2021 Ecommerce News And Updates
February 15, 2021 11:30 - 38 minutes - 35.2 MBEcommerce is never going away. Big retail knows this and they’ve doubled down. We talked about this in our 2021 Ecommerce Marketing Trends episode and got some great feedback. So for this episode I brought our COO Alex Hostetler back to cover some crucial ecommerce news and updates on the trends brands need to know to stay competitive. We cover topics like: - Cost of returns and what this means - 2020 earning reports interpretations - How the retail giants are changing the industry E...
[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnything
February 08, 2021 11:30 - 47 minutes - 37.7 MBToday’s guest is an expert when it comes to building and scaling ecommerce brands. In this episode I’m joined by Michael Epstein, CMO of AutoAnything. AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki. They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture. Michael and Drew took over, and were able to quickly turn things around, become profitable, and establi...
[164] How To Maximize What You Already Have With SplitBase
February 01, 2021 11:30 - 49 minutes - 40 MBWe’ve been fortunate to watch ecommerce evolve over the years. As brands and trends come and go, a few things have remained constant. One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization. And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle. SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the...
[163] Wilderness Guide To Market Leader With Peter Goodwin, Founder Of Groove Life
January 25, 2021 11:30 - 51 minutes - 41.4 MBToday’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast. In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin. Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide. Peter and his family we’re living so remotely that there wasn’t really a need for a car. If they wanted to buy groceries, they’d have to jump in a plane and fly there. While he loved the life of an Alaskan outdoor ...
[162] 2021 Ecommerce Marketing Trends
January 18, 2021 11:30 - 44 minutes - 35.3 MBDylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way. In this special episode, we cover: Which Wavebreak clients grew the fastest and how they did it Top trends facing ecommerce brands Facebook ads in 2021 The impact of big retail on ecommerce in 2021 The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures...
[161] Scaling Justin's to a $286 million exit with Justin Gold, Founder of Justin's
January 11, 2021 11:30 - 46 minutes - 37.5 MBIn 2004, Justin Gold was a vegetarian searching for a way to fuel his active lifestyle. So he started making varieties of protein-packed nut butter, and now, he’s pretty much reinvented almond butter as we know it. Today we’re joined by Justin Gold, founder of Justin’s. In this episode we talk about his journey from starting in his kitchen, to raising money, recruiting talent, and ultimately exiting for $286 million. We also talk about what his involvement with Justin’s looks like now, s...
[160] Founding and Growing Hint Water Into A Leading Beverage With CEO Kara Goldin
January 04, 2021 11:30 - 1 hour - 52 MBWhen Kara Goldin decided to adopt a healthier lifestyle, she had to cut a habit that had been a part of her daily life for years: Diet Coke. While searching for an alternative, she noticed the lack of healthy options on the shelves of her local Whole Foods. So she decided to create her own. Today we’re joined by Kara Goldin, Founder and CEO of Hint, Inc. She went from a Diet Coke habit to creating one of the largest beverage companies in the world, with a huge presence both online and ...
[159] Growing Outside Of Your Comfort Zone With Kyle Ewing From TerraSlate
December 28, 2020 11:30 - 43 minutes - 39.5 MBThe more you know your customers, the easier everything else becomes. And ironically, some in the direct-to-consumer space seem to be afraid of communicating directly with their customers. But the opportunity there is huge, and although it may require stepping out of your comfort zone, it’s a crucial step to growth. In this episode we’re joined by Kyle Ewing, President and Founder of TerraSlate. He started with cold calls, going door-to-door, and is no stranger to stepping out of his comf...
[158] 2021 Vision with Hugh Thomas, Founder of Ugly
December 21, 2020 11:30 - 39 minutes - 31.9 MBPaving your own lane doesn’t come easy. Especially in a crowded, competitive space. But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas. They’re a great example of a brand being competitive and standing out in a crowded marketplace. We talk about how they came up with their unique name, give examples of other well known brands that started with a unique name, and go in-depth about Hugh’s vision for the company...
[157] Bootstrapping A Premium Brand With David Wolfe From Olivers
December 14, 2020 11:30 - 33 minutes - 26.5 MBIt’s easy to follow the typical DTC playbook, but the ones who end up winning are the ones who break the rules. In today’s episode we’re talking to David Wolfe, CEO and Founder of Olivers Apparel. David gives us the perspective of a premium brand thriving in 2020, doing it their own way. We talk about tips and tools for bootstrapping a business, growing it to 7-figures, along with his retail and marketing strategies going into 2021. This episode acts as permission for business owners to...
[156] From Landscaper to 5x Ecommerce Founder With 2 Exits
December 07, 2020 11:30 - 40 minutes - 32.1 MBJust 5 years ago, Ian Schechter was working as a landscaper. Now, he’s a serial ecommerce entrepreneur, owning and partnering in multiple 7-figure brands with 2 exits already under his belt. On today’s episode he shares his formula for finding products, testing and scaling them in the marketplace, and doing it all without venture capital. He breaks his formula down to the exact dollar amounts, time frames, and channels to utilize. This is a great one for someone looking to launch more...
[155] Crushing 2021 Creative With Liz Giorgi And Soona
November 30, 2020 11:30 - 38 minutes - 30.4 MBIn today’s episode we’re joined by Liz Giorgi, CEO and Co-Founder of soona. We talk about timely topics like: - Effective treads for creative heading into 2021 - Multi-channel marketing and what channels to focus on - Nailing creative ecommerce images and video We also dive into helpful topics like hiring, leading a team, running the books, and how to see the results you want. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing, y...
[154] Scaling Schmidt’s Naturals To A 9-Figure Exit With Jaime Schmidt
November 23, 2020 11:30 - 43 minutes - 35.2 MB10-years-ago, Jaime Schmidt started making natural deodorant in her Portland kitchen to sell locally at farmers’ markets. Now, Schmidt’s Naturals can be found in stores all over the world. In today’s episode we talk with Jaime about her journey with Schmidt’s Naturals, hiring, manufacturing, distribution, and much more. This is a great listen for entrepreneurs all across the board. The 5-Minute Ecommerce Email Marketing Hack Stop leaving money on the table. Without great email marketing...
[153] Testing And Capitalizing On YouTube Top Of Funnel Ads
November 16, 2020 11:30 - 27 minutes - 22.2 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. Brett Curry from OMGcommerce goes in-depth on YouTube ads with topics like: - Why YouTube has plenty of opportunity - Best type of YouTube ads to run - Dialing-in now and going full throttle during Q4 To get access to 10+ recordings with industry leaders, visit Q4Method.com. ...
[152] Web Push And Multi-Channel Marketing With PushOwl
November 09, 2020 11:30 - 26 minutes - 21.5 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. Adam Walker from PushOwl tells you all you need to know about push: - The importance of multi-channel marketing - Web push vs. mobile push - Engagement and retention tactics To get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Ecommerce Emai...
[151] Turn Refunds Into Exchanges This Holiday Season With Loop Returns
November 02, 2020 11:30 - 34 minutes - 27.3 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. Tim Busa from Loop Returns talks everything returns, refunds, and exchanges including: -Making gift exchanges easy -Free shipping policies -Incentives for exchanges and more purchases To get access to 10+ recordings with industry leaders, visit Q4Method.com. The 5-Minute Eco...
[150] Maximizing Conversions Using Live Chat With HelpFlow
October 26, 2020 10:30 - 27 minutes - 21.7 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. This week, Jon Tucker from HelpFlow digs in to live chat, covering topics like: - How live chat can save abandoned sales - 3 places live chat can fit in to drive conversions - Live chat examples and case studies To get access to 10+ recordings with industry leaders, visit Q4Me...
[149] Advanced Email Strategy For Q4 2020 With Wavebreak
October 19, 2020 10:30 - 39 minutes - 31.6 MBIn today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui. We cover actionable topics like: - What you should be doing in the weeks leading up to BFCM - Speaking to both buyers and gifters - Email cadence and quality over quantity We also talk about list priming, testing send times and subject lines, knowing the numbers, and other Q4 preparation tactics. This is a great listen for anyone looking for a practical Q4 email strategy. The 5-Minute Ecommerce Emai...
[148] Conversational Commerce For BFCM With Gorgias
October 12, 2020 10:30 - 25 minutes - 20.2 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. In this edition we talk with Billy McClennan from Gorgias about customer service topics like: -The rise of mobile messaging apps -An omni-channel approach to conversational commerce -How to turn these conversations into sales To get access to 10+ recordings with industry lead...
[147] Using Anticipation To Build Awareness And Loyalty With AfterShip
October 05, 2020 10:30 - 24 minutes - 19.7 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. Today we speak with Joe Wyatt from AfterShip. He talks in detail about shipment topics such as: -Taking advantage of the anticipation period -Communicating ship status effectively -Tracking page tips and examples To get access to 10+ recordings with industry leaders, visit Q4M...
[146] On-site Optimization For Holiday E-commerce Success with Justuno
September 28, 2020 10:30 - 24 minutes - 19.5 MBThis episode is part of our Q4 Method Series. We partnered with industry leaders across every facet of ecommerce to bring you 20 minute executive briefings to share exactly what you need to do this holiday season. Today we're joined by Mat Bingham, who's sharing how to optimize our web traffic along with: - On-site strategy for BFCM - AI product recommendations - The best way to grow your email and SMS subscribers To get access to 10+ recordings with industry leaders, visit Q4Method.com...
[145] Scaling Cuts Clothing To Multiple 8-Figures
September 21, 2020 10:30 - 40 minutes - 32.6 MBSteven Borelli started Cuts Clothing back in 2016 with a Kickstater campaign and a mission to create the only shirt worth wearing. Just four years later they’ve sold millions of shirts and built a strong brand as the comfortable, casual, professional shirt for entrepreneurs. Steven and I go in-depth about the founding of Cuts, how he scaled the brand so quickly, along with actionable topics like: - How to build a strong, premium brand - How they manage cash flow and funding to keep grow...
[144] Prepping For The Biggest Q4 Ever With Wavebreak
September 14, 2020 10:30 - 26 minutes - 21.3 MBIn today’s episode we’re joined again by Wavebreak’s Lead Strategist, Aleana Bargaoui. We cover timely topics like: - What’s happening in ecommerce right now. - How brands should prepare in these next few months. - Trends we’ve seen and what we've been doing to get ready. We also dive deep into user-generated content, where to find it, and how you can use it to level-up your brand and generate more revenue in Q4 and beyond. This is an important one! Listen to hear more about our upcoming...
[143] Loyalty and Rewards Programs: Everything You Need To Know
September 07, 2020 10:30 - 36 minutes - 28.9 MBDoubling down on retention is more important than ever. Ad costs have increased and ROAS isn’t as strong as it used to be. With BFCM on the horizon, it’s time to start thinking about loyalty and rewards programs. This topic has never been more relevant and actionable, so today we’re replaying an episode Dylan did with Charlie Casey, co-founder and CEO of LoyaltyLion. We dive into the conversation of how to use a loyalty program to retain customers and drive repeat purchases, and how the...
[142] Establishing Your Framework and Building Your Culture
August 31, 2020 10:30 - 41 minutes - 33.6 MBIf you build a team without consciously building a team culture, you might end up with just a problematic assembly line. You need to set the framework, guidance, expectations, meeting cadence… Set the frame, win the game. So what are the frames? How do we own them? That’s exactly what McKenzie Bauer, the co-founder and CMO of Thread Wallets, and I talk about on this episode. We also break down: - Building a great culture that you and your team love. - How to take a vacation (without t...
[141] 2021 Ecommerce Strategy: How To Finish The Year Strong and Dominate For The Next Decade
August 24, 2020 10:30 - 48 minutes - 39 MBEcommerce is booming, but it's also getting more expensive and more competitive than ever before. Acquisition is harder. There's more competition. Inboxes are getting crowded. But Q4 is coming... How do you make the most of it? In today's episode we cover Q4 2020 Strategy, what you can learn from the Amish about scaling a consumer brand, and how to build a brand that lasts and scales throughout the roaring 2020s. This is an extra special episode because I'm joined by Wavebreak's very own...
[140] Reinventing The Wheel with Shark Wheel
August 17, 2020 10:30 - 32 minutes - 26 MBShark Wheel has literally reinvented the wheel. And since then they’ve scaled into retail and beyond, including working with top sports teams, luggage companies, and even farm equipment. In this episode I speak with Zack Fleishman, Co-Founder and COO of Shark Wheel, on how they’ve managed to capitalize on the abundance of opportunities that come with something as valuable as reinventing the wheel. We also go over actionable topics like: Their ecommerce strategy for 2020 How they come up...
[139] How Top 100 Brands Produce Their Creative
August 10, 2020 10:30 - 41 minutes - 33.3 MBEver wanted to go behind the scenes with top brands and see how they produce their creative? Joining me is Jazmin Alvarez, CEO of Pretty Well Beauty. Prior to starting Pretty Well Beauty, she produced creative for brands like Ralph Lauren, Calvin Klein, Sephora, Fenty Beauty by Rihanna, Target, and more. Now she runs Pretty Well Beauty using some of the insight she’s gained in her 10 years working on set as a Senior Photo Director and Casting Director. In this episode, we dive into: - H...
[138] Cultivating A World-Class Ecommerce Customer Experience Model
August 03, 2020 10:30 - 47 minutes - 37.7 MBOn today’s episode we’re diving into what makes an amazing customer experience and how to separate that from the typical online encounter. I’m joined by Reggie Black, CEO of BetterWayHealth. He cares a lot about creating a Chick-fil-a or Ritz-Carlton experience with his ecommerce model, and even took his team to Ritz-Carlton for some on-site training. We go over actionable topics like: Tactical examples of what great customer experience looks like. How Reggie’s taken what he’s learned fr...
[137] Scaling to $20mm with Jon Richards of NOMATIC
July 27, 2020 10:30 - 39 minutes - 31.5 MBJon Richards co-founded NOMATIC with $0, a wallet, and a Kickstarter page five years ago. Since then, they’ve raised over $13 million through crowdfunding and grown NOMATIC to over $20 million in annual revenue. In this episode we chat about: How established brands can use crowdfunding to launch new products and raise funding and grow their customer base The advertising strategies they used to scale beyond Kickstarter to over $20 million How they’re marketing their travel-focused brand ...
[136] How To Fix Your Analytics And Grow Your Brand Faster
July 20, 2020 10:30 - 43 minutes - 35.2 MBIn this episode we're diving even deeper into analytics-driven marketing and ecommerce growth. I'm joined by Aidan Corbett, CEO of Wayflyer, who has been doing this for years. He comes from working with large online retailers and he knows how to turn data and analytics into action that grows brands. In this episode we cover: - How to maximize growth and profit as a bootstrapped ecommerce brand - How to make your analytics accurate and understand where your traffic and sales are actually...
[135] Predictable Growth Using Data-Driven Marketing Strategy
July 13, 2020 10:30 - 42 minutes - 34 MBIt’s way more simple to hit your next revenue target than you think. Whether your target is $10 million or $100 million, the data will help you get there. But we’ve heard that a million times, how do you actionably use data to scale your business to the next level? It requires two things: 1) Mindset 2) Knowing which levers to pull and when. That’s exactly what we chat about in this episode of the podcast featuring Rory McGonigle, co-founder of Smart eStrategy and Hiker Hunger Outfitter...
[134] TikTok For DTC Brands: Behind-The-Scenes of e.l.f. Cosmetics Viral TikTok Campaign
July 06, 2020 10:30 - 35 minutes - 28.5 MBMovers+Shakers created the most-viral campaign ever on TikTok for e.l.f. Cosmetics, with consumers contributing 3 MILLION user-generated videos and 5 billion views. Celebrities like Lizzo, Ellen & Reese Witherspoon joined (unpaid). It spread organically through Instagram, YouTube & Twitter. The original music track became so popular, they released it on Spotify & iTunes, and DJs played it in clubs. It racked up 20M+ streams. In this episode, I'm joined by Evan Horowitz, co-founder and CE...
[133] $1 Billion Ecommerce Branding Strategies
June 29, 2020 10:30 - 47 minutes - 37.8 MBCompetition in the beauty and cosmetics industry is intense. Many of the brands have been around for decades with billions in annual revenue. Today's guest is Natalie Mackey, CEO of Winky Lux. Launched in 2015, her cosmetics brand now has over 40 employees and is in more than 3,500 stores worldwide. How'd she do it? Relentless focus on customer experience and branding. Most branding articles and podcasts are vague and fluffy, but this is not one of them. On today's episode, Natalie and...
[132] Ecommerce Returns Strategy For High-Growth Brands
June 22, 2020 10:30 - 37 minutes - 30 MBThe bigger your ecommerce store gets, the more returns become a roadblock to scalability. In this interview, I interview Peter Sobotta, CEO and Founder of ReturnLogic. We talk about: - Where and how returns are holding you back - How to turn returns into a marketing and retention opportunity - Best practices for a best-in-class returns program - Return fraud and what to do about it - How returns can give you an edge over Amazon And so much more. This episode is going to blow your mi...
[131] Fast Growth with Vanity Planet's CEO Alex Dastmalchi
June 15, 2020 10:30 - 42 minutes - 34.3 MBToday on the show we're joined by Alex Dastmalchi, founder and CEO of Vanity Planet and the Dastmalchi family of consumer brands. We talk about building a fast-growing ecommerce brand. Everything from product to marketing to operations and beyond, including: - How to find winning products - How to identify and scale winning marketing channels to tens of millions in revenue - How to keep operations running smoothly as you scale fast - Diversifying revenue and marketing mix to bulletproof...