LEADING BRANDS — Wavebreak Podcast
331 episodes - English - Latest episode: 6 days ago - ★★★★★ - 27 ratingsGo behind the scenes with Leading Brands. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.
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Episodes
[30] How To Grow Your Shopify Store While Working Less
August 06, 2018 12:00 - 36 minutes - 29.7 MBRunning a Shopify store is a ton of hard work. You want to spend more time with your family and do the things you love, but if things don't get done, your business doesn't grow. Today on the show I chat with Nate Hirsch, co-founder and CEO of FreeeUp. He's an expert in hiring online and building eCommerce businesses. Listen to learn: What you should delegate ASAP to grow your store The 3 things you need to look for in your next hire (hint: it's not just experience) How to make sure yo...
[29] Your Shopify Store Is Throwing Away Money
July 30, 2018 12:00 - 13 minutes - 11.2 MBHere's the deal: your Shopify store is leaking revenue and you might not even know it. There's a really good chance you're throwing away money every single day. This has been true for every single Shopify store that I've worked with. And most of the time they weren't even aware of how bad their problem was. They didn't realize how much revenue was leaking from their Shopify store. In this special episode of the Wavebreak Podcast learn: Where your Shopify store is leaking revenue How t...
[28] Everything You Need To Know About Shopify Plus
July 23, 2018 12:00 - 24 minutes - 19.6 MBEverything You Need To Know About Shopify Plus Today on the show I chat with Katie Cerar, Senior Product Manager at Shopify Plus. We talk about all things Shopify Plus including... When you need Shopify Plus What's possible with Shopify Plus 3 Shopify Plus automations you'll love as a store owner Not so secret future features coming soon to Shopify Plus Listen now. Links: Wavebreak Shopify Plus Shopify Plus Case Studies Chat with a Shopify Plus Guru Listen on iTunes Get new epi...
[27] Multi-Channel Online Retail
July 16, 2018 12:00 - 43 minutes - 34.7 MBAmazon and other marketplaces are growing every year. If you're not selling on any other sales channels, you're missing out. Today on the show I chat with Mike Ugino from Sellbrite and he knows multi-channel retail unlike anybody else. Listen to learn why you should be selling on other marketplaces and the easiest ways to get started. Links: Wavebreak Sellbrite SalesPad TradeGecko Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holdin...
[26] Growing to 7-Figures and Beyond with Steven Sashen of Xero Shoes
July 09, 2018 12:00 - 53 minutes - 42.5 MBIt's hard to hire a good marketing agency. There are countless horror stories. But if you can find great marketing agencies to work with, you can take your business to the next level. Today on the show I chat with Steven Sashen, co-founder and CEO of Xero Shoes — a growing 7-figure online store. He works with multiple marketing agencies and today he's sharing how he finds them, vets them and lots more. Learn: 3 questions to ask marketing agencies before you hire them (to avoid becoming ...
[25] How to grow your Shopify store with Conversion Rate Optimization
July 02, 2018 12:00 - 33 minutes - 26.8 MBYou know you should be doing conversion rate optimization, but where do you start? It's not sexy, but it's insanely valuable. CRO consistently increases sales and grows online stores, no matter what you sell. Today on the show I chat with Justin Christianson from Conversion Fanatics. He's helped dozens of online stores increase their conversions. Listen now to learn how he does it and how you can too! Links: Wavebreak Free Conversion Analysis HotJar Wavebreak Podcast: How to write ...
[24] Get More Done In Less Time with 8-Figure Ecommerce Entrepreneur Chad Rubin
June 25, 2018 12:00 - 39 minutes - 31.5 MBThere is never enough time in the day. Imagine being able to automate, delegate, and get rid of the things you don't want to do. Then you can focus only on the work that interests you. Today on the show I chat with Chad Rubin, an ecommerce veteran. He runs an 8-figure ecommerce business called Think Crucial and he's also the co-founder & CEO of Skubana. Listen to learn how he's so productive while running two companies. Links: Wavebreak Skubana Think Crucial Cheaper Easier Direct (C...
[23] Behind the Scenes of a $30 Million Skincare Brand
June 18, 2018 12:00 - 35 minutes - 28.4 MB100% PURE grew from nothing to nearly $30 million in annual revenue without any outside investment. Today on the show I chat with Ric Kostic, co-founder and CEO of 100% PURE. In this episode, learn: How 100% PURE scaled to 8-figures in revenue The productivity secret Ric learned from his advisor Mark Cuban Their marketing strategy 100% PURE is focusing on for 2018 and beyond And much, much more! Links: 100% PURE Listen on iTunes Get new episodes via email Learn more about Wavebrea...
[22] 9x ROI with Facebook Video Ads
June 11, 2018 12:00 - 32 minutes - 26.2 MBTravis Peterson from Joker Greeting achieves a 9x ROI on his Facebook ads using videos. Learn how in today's episode. He also shares: His #1 secret for saying productive as a solopreneur How he rebuilt his brand after receiving tons of negative reviews because his inventory unexpectedly went bad Links: Joker Greeting Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holding your store back? Summer is here. With bad email marketing, you'...
[21] How to Write Captivating Product Descriptions
June 04, 2018 12:00 - 30 minutes - 24.6 MBSelling candles online is hard. You can't smell through an iPhone, so how do you convince someone to order a candle online? Today on the show I've got Tamara Mayne from Brooklyn Candle Studio. She sells candles online and she's really good at it too. We dive into the power of great branding and imagery, as well as how to write captivating product descriptions. Links: Brooklyn Candle Studio Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing...
[20] Systems for Staying Productive as a Solopreneur
May 28, 2018 12:52 - 34 minutes - 27.7 MBDo you want to be more productive? Do you want to work less and get more done? Today on the show I interview Rachel Jones, owner of ontheround - a Shopify store that sells yarn. Learn: How Rachel systemizes tasks to maximize productivity Rachel's top time-saving strategies How Rachel decides what to prioritize in her business Links: ontheround Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holding your store back? Summer is here. W...
[19] Instagram Influencer Marketing in 2018
May 21, 2018 12:00 - 25 minutes - 20.3 MBInstagram is always changing their algorithm and it's hard to keep up. But it's still an insanely powerful marketing platform. Today on the show I chat with Keegan Pafford, co-owner of w.o.d.welder. He knows Instagram marketing like the back of his hand. Learn: His best Instagram strategy for 2018 How he finds influencers and what criteria he looks for The best post format for influencer content How to structure your influencer marketing campaigns Links: w.o.d.welder Keegan Paffor...
[18] How to get your products in Nordstrom, Barney's, and more
May 14, 2018 12:00 - 26 minutes - 21.3 MBMiriam Zelinsky is the founder of Lazyjack Press. Her products are available at a bunch of different retailers, both big and small. Most recently she got her products in Nordstrom. Listen to learn how. Links: Lazyjack Press Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holding your store back? Summer is almost here. With bad email marketing, you're leaving tens of thousands of dollars on the table this summer. With good email market...
[17] How to Grow Your Shopify Store with Email Marketing
May 07, 2018 12:00 - 26 minutes - 21 MBWant to learn how to maximize your Shopify store's email marketing revenue? Timothy Dann-Barrick interviewed me live on the Shopify Entrepreneurs Facebook group a couple weeks ago. I answered real questions from actual Shopify store owners. You’ll learn: – How businesses that typically don’t see many repeat customers can use an email list effectively – How I took an email list open rate from 4% to 30% without changing subject lines – How to keep your email list engaged and weed out the...
[16] Literally changing lives with lingerie
April 30, 2018 13:00 - 29 minutes - 23.6 MBHer business has grown nearly 4x every year since she started it in 2014 and it's literally changed lives. Today on the show I've got Dana Donofree, founder of AnaOno. AnaOno sells lingerie and loungewear for people like herself that faced a breast cancer diagnosis, and needed better fitting, better looking options after surgery. In this episode learn: How she grew the company 4x every year while bootstrapping Why she raised a seed round (and how she did it without knowing any investors...
[15] How to stand out in a super competitive market
April 23, 2018 12:00 - 26 minutes - 21.3 MBLynne McNelis is the co-founder of fave4, a hair product brand. Her competition is full of big brands with insane marketing budgets, large teams, and decades of popularity. In this episode, learn how she stands out in such a competitive space. Links: Fave4 Fave4 on Instagram Listen on iTunes Get new episodes via email Learn more about Wavebreak Is bad email marketing holding your store back? Summer is coming in hot and for a lot of Shopify stores it's a busy time of the year. With...
[14] How to make your Shopify store GDPR compliant
April 16, 2018 12:00 - 38 minutes - 31 MBGDPR becomes enforceable starting May 25th. And if you're not compliant, you face a potential fine of up to 20 million euros. If you have any customers based in the EU, this episode is a must listen. Dave Rodenbaugh from Recapture and I dive into GDPR and how it affects your Shopify store. Learn: What GDPR is and why you should care How GDPR affects all Shopify stores (not just stores based in Europe) How GDPR is changing email marketing and ecommerce What you need to do to make your...
[13] How Mannequin Madness has thrived the last two decades
April 09, 2018 12:00 - 28 minutes - 22.6 MBJudi Townsend started Mannequin Madness back when the internet was just beginning. She's seen tons of marketing channels come and go over the years. Yet her business has kept growing and evolving. In this episode, learn: How Mannequin Madness keeps up with marketing trends How Judi dramatically increased her sales with segmentation Why her business doesn't tweet The Shopify apps that save her hours of time And how she's competing with Amazon Links: Tailwind InkFrog BetterShipping...
[12] How Luca + Danni grew their Shopify Plus store 400% last year
April 02, 2018 12:00 - 32 minutes - 26.2 MBLuca + Danni is growing like crazy. In the last year, Luca + Danni's revenue grew by 150% and their Shopify Plus store's sales grew by 400%. Listen to hear Fred's story and how they're growing so fast. Links: Luca + Danni Luca + Danni Instagram Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situati...
[11] The Booming Business of Diaper Bags
March 26, 2018 12:00 - 25 minutes - 20.5 MBBeav Brodie is a man's man with lots of tattoos and he loves cars and guns. But on the internet he's known as the diaper bag guy... Find out why in today's episode. Links: Baby Tactical Gear Beav's personal Facebook Beav's personal Instagram Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situation...
[10] How to know when and who to hire to help with your Shopify store
March 19, 2018 13:00 - 31 minutes - 25.3 MBUnsure of when and who to hire to help you grow your Shopify store? In this episode, Dylan Jawahir (founder of BattleBalm) shares how he decides when and who to hire, and much more. You'll also learn how he created BattleBalm to scratch his own itch and grew the business without much traditional marketing. Links: BattleBalm BattleBalm's Press Slack Notion Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does...
[9] From the dining room table to $18 million in sales
March 12, 2018 12:18 - 42 minutes - 33.8 MBBraydon Moreno cofounded Robo a few years ago with just $1,200 at his dining room table. Now it's a public company on the Australian Stock Exchange with a team of 30 people and $18 million in sales. In this episode learn: How Braydon and his cofounder made their prototype 3d printer with no experience The strategies they used to raise over $1,000,000 total on Kickstarter The "secret sauce" that makes their marketing so successful Why Robo is listed on the Australian Stock Exchange, eve...
[8] How to increase your sales without spending more on ads
March 05, 2018 13:16 - 26 minutes - 21.4 MBDo the majority of your sales come from paid ads? Back in October I sat down with Nick Disabato, the founder of Draft, a design consultancy that helps online stores increase their revenue. In this episode, he's sharing how you can generate more revenue and profit without spending more money on ads. Listen to learn how. Links: Nick's Consultancy Nick's Course Nick's Email List Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my e...
[7] How Abby Walker more than doubled her Shopify store last year
February 26, 2018 13:26 - 22 minutes - 17.9 MBWant to double your Shopify store in 2018? Today on the show I have Abby Walker who runs Vivian Lou, a single-product company with multi-million dollar annual sales. Her brand has been featured in several top publications and it more than doubled last year. Listen to learn her story and how she grew her brand so fast. Links: VivianLou Abby's website Abby's book: Strap on a Pair Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my...
[6] How top Shopify stores are using funnels to sell millions
February 19, 2018 13:00 - 18 minutes - 15.1 MBFunnels... you've probably heard of them. More and more Shopify stores are taking advantage of funnels and selling millions of dollars of products with them. Today on the show is Jordan Gal, the cofounder and CEO of CartHook. He explains exactly how people are selling crazy amounts of products with funnels and how you can do the same. Links: CartHook Jordan's Twitter Shogun Recharge Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better w...
[5] How to find a good Shopify developer
February 12, 2018 13:00 - 27 minutes - 22.3 MB"How do I find a good developer?" It's been asked over and over again in the Shopify realm. Maybe you've even had a bad experience working with a developer. Today's guest is Jon Kennedy, founder of Carson and Storetasker. He's hired dozens of Shopify developers and now he's sharing his secrets. Links: Carson Storetasker Shopify Entrepreneur's Facebook group 7 tips for submitting Shopify job requests that experts love Listen on iTunes Get new episodes via email Learn more about Wa...
[4] How to get your products reviewed on over 1,000 blogs in 12 months
February 05, 2018 13:00 - 20 minutes - 16.7 MBToday joining me is Cheri Tracy, founder of beauty company Orglamix. In the first 12 months of her brand's existence, her products were reviewed on over 1,000 blogs. In this episode, find out how she did it and the results that followed. Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situation? Downl...
[3] Work-life balance: Can $1,000,000 in revenue be a bad thing?
January 29, 2018 13:00 - 27 minutes - 22.4 MBSusan Bradley bought a company called WeeSqueak a few years ago when it was doing over $1,000,000 in wholesale revenue. Today it does $0 in wholesale revenue. But it's not failing. She just chose to stop selling wholesale. Find out why. Links: Susan's Facebook Group Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current ...
[2] The 7 Figure Backpack
January 22, 2018 13:09 - 22 minutes - 18.2 MBWhen they started their business, they were turned down by every manufacturer they approached. Now their business does 7 figures in sales every year. Find out how in this interview with Fred Perrotta, co-founder of Tortuga. Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situation? Download my free 31...
[1] From working the night shift to $40k/mo
January 22, 2018 13:00 - 22 minutes - 17.9 MBRyan Popoff started his Shopify store Popov Leather as a hobby in his dining room. He's grown it into a thriving business that supports him and his family. Find out how. Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situation? Download my free 31-point Email Revenue Checklist to find out how to take...
[0] Welcome to the Wavebreak Podcast
January 19, 2018 19:41 - 1 minute - 1.61 MBWhat is this? Why should you listen? Who is it for? Who am I? Listen on iTunes Get new episodes via email Learn more about Wavebreak "I know I could do better with my email marketing" Does that sound familiar? Do you feel like you're leaving money on the table with your current email marketing situation? Download my free 31-point Email Revenue Checklist to find out how to take your email marketing to the next level. Get it at EmailRevenueChecklist.com