How To Build A Loveable Brand That Connects With Your Audience with Michael Wieder

LEADING BRANDS — Wavebreak Podcast

English - June 27, 2022 10:30 - 37 minutes - 30.3 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How to Out-Strategize Your Ecommerce Competition with Chad Meyerson of Roolee

Next Episode: Scaling Your D2C Brand from $0 to $1 Million in 90 days with Lucas Lappe

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else.

In this episode you’ll learn:

How Michael approaches product seeding with celebrities and influencers by treating them like family.How Lalo tripled the size of their distributed team without hurting their family-first ethos.How to think about marketing holistically and better relate to your audience by talking to your customers.

Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you’ll be proud to own.

Links MentionedLalo Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.

Recharge — Over 15,000 merchants have launched and scaled their subscription business with Recharge. Be it a curated monthly box, recurring necessities or access to exclusive perks, Recharge powers billions of dollars in annual processing for more than 50 million subscribers.