Creating a Subscription Product that Outshines the Competition: Lessons from Silk + Sonder
LEADING BRANDS — Wavebreak Podcast
English - July 10, 2023 10:30 - 55 minutes - 44.8 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Meha Agrawal, Founder and CEO of Silk + Sonder, a women’s emotional health and mental wellness startup backed by Redpoint, 500 Startups, and more that makes daily and proactive self-help and self-care more personalized, accessible, and actionable for modern women and their communities.
In today's interview we cover:
Best practices for creating a differentiated subscription product that sets you apart from the competitionBuilding winning teams with example interview questions to find top performersHow to lean into your strengths as a founder and delegate without taking your eye off the ballMeha Agrawal is the Founder and CEO of Silk + Sonder.
Links MentionedSilk + SonderLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!
Bloomreach - Personalization is complicated. Bloomreach makes it simple. Show millions of customers the right product, in the right place, at the right time.