Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

LEADING BRANDS — Wavebreak Podcast

English - July 31, 2023 10:30 - 48 minutes - 38.5 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: From In-Person to Online: How Everhem Transformed the Custom Window Treatment Industry

Next Episode: Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho

In this episode of the Wavebreak Podcast, Dylan Kelley interviews Henry Murray, co-founder, CMO, and GM of the US Market at Waterdrop.

In this episode we cover:

Marketing for 2023: paid social, influencer, ambassador, offline, and moreExpanding into retail: from large retailers to company-owned flagship stores in locations like Mall of AmericaGlobal expansion: how the brand scaled across Europe and now the United States

Henry Murray is the co-founder, CMO, and GM of the US Market at Waterdrop.

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