Cracking Organic Growth with Waterboy co-founders Connor Saeli and Mike Xhaxho

LEADING BRANDS — Wavebreak Podcast

English - August 07, 2023 10:30 - 1 hour - 49.8 MB - ★★★★★ - 27 ratings
Entrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Driving Growth and Innovation: An Interview with Waterdrop's Henry Murray

Next Episode: Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level

In this episode, we're joined by Mike Xhaxho and Connor Saeli, the co-founders of Waterboy, a healthier and more effective way to hydrate and recover. Waterboy has scaled to a remarkable $10M+ in sales within a span of two years without any external funding.

You'll learn:

Waterboy's Growth Strategy: How they market the brand as a "creator" and scale their best content with paid advertising. Product Development: Going from idea to best-in-class product and why they approach product development like a software company. Marketing and Creative Testing: Learn the results of Waterboy's OOH, creative testing, and what's working for the brand now.

Mike Xhaxho and Connor Saeli are the co-founders of Waterboy.

Links MentionedWaterboy Learn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Tidio — Tidio is the first software that enables small and medium-sized ecommerce brands to solve customer problems with a conversational AI chatbot called Lyro. Lyro uses technology similar to ChatGPT to answer 4 out of 5 customer questions, freeing up your support agents to solve complex issues. The AI chatbot understands context and remembers previous conversations, answering questions with fluid, natural language. Visit www.tidio.com/wave and join the Tidio Lyro waitlist to be among the first to see Lyro in action!

AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.