Inventing The Cold Plunge: How Plunge Took Ice Baths To The Next Level
LEADING BRANDS — Wavebreak Podcast
English - August 14, 2023 10:30 - 50 minutes - 40.1 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Wavebreak Podcast, Dylan Kelley interviews Ryan Duey, the co-founder and co-CEO of Plunge. Plunge is the creator of The Cold Plunge that you've seen all over your social media feeds the past few years.
In this episode, we cover:
The fascinating founding story of Plunge and their journey in popularizing the term "Cold Plunge"How the brand was able to secure partnerships with leading athletes and influencersFuture plans for expansion into additional products and the commercial marketRyan Duey is the co-founder and co-CEO of Plunge.
Links MentionedPlungeLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
AdNabu is the top-rated AI product feed management app trusted by 8000+ Shopify and Shopify Plus brands. Powered by the same language models fueling ChatGPT, its AI tech generates the most effective strategy for each marketplace (Google Shopping, Facebook, TikTok, and more) in real-time. Install the app or book a demo today using code LEADINGBRANDS20 for 20% off.