Scaling Profitably with Ben Cogan, co-founder of Agora
LEADING BRANDS — Wavebreak Podcast
English - October 09, 2023 10:30 - 54 minutes - 43.8 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond.
Topics covered include:
Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing.Profitability: Insights on avoiding common mistakes to ensure sustainable growth and profitability.Future of DTC: The evolving DTC landscape, including increased competition and rising advertising costs, learn proactive strategies to stay ahead.Ben Cogan is the co-founder of Agora Brands, an e-commerce aggregator acquiring wonderful direct-to-consumer businesses.
Links MentionedAgoraLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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