The Power of Focus: Jordan Harper, Founder & CEO of Barefaced
LEADING BRANDS — Wavebreak Podcast
English - October 02, 2023 10:30 - 49 minutes - 39.4 MB - ★★★★★ - 27 ratingsEntrepreneurship Business Marketing dtc ecommerce marketing ecommerce marketing retail d2c dtc marketing direct-to-consumer shopify online retail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention.
In this episode, we cover:
Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% interest credit cards for funding and rapidly selling out of initial inventory.Quality Over Quantity: Learn about the brand's unique approach of focusing on fewer, best-in-class products instead of focusing on trends.Organic Growth: Get the step-by-step growth playbook that Barefaced used to double revenue every year since inception, without traditional marketing.Jordan Harper is the Founder & CEO of Barefaced.
Links MentionedBarefacedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.
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