Latest Sales marketing Podcast Episodes
23: Cold Calling Live #1 (with Morgan J Ingram, Director of Sales Execution and Evolution at JB Sales Training)
Revenue Champions - November 05, 2021 08:00 - 1 hour ★★★★★ - 2 ratingsWelcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft c...
How to run a productive remote sales team (with Nicolas Vandenberghe, CEO of Chili Piper)
Revenue Champions - October 27, 2021 07:00 - 51 minutes ★★★★★ - 2 ratingsJon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment. --- Send in a voice message: https://anchor.fm/cognism/message
22: How to run a productive remote sales team (with Nicolas Vandenberghe, CEO of Chili Piper)
Revenue Champions - October 27, 2021 07:00 - 51 minutes ★★★★★ - 2 ratingsJon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment. --- Send in a voice message: https://anchor.fm/cognism/message
21: Bespoke marketing leadership with Doug Bell, CMO @LeanData
Revenue Champions - September 29, 2021 07:00 - 21 minutes ★★★★★ - 2 ratingsAlice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to...
20: Scaleup Marketing: maximise performance with Pete Van Neste, Head of Marketing @Pinpoint
Revenue Champions - September 15, 2021 08:10 - 49 minutes ★★★★★ - 2 ratingsAlice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducin...
19: Unlocking SDR potential with Sam Nelson, SDR Leader @Outreach
Revenue Champions - September 01, 2021 07:00 - 38 minutes ★★★★★ - 2 ratingsJon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more. --- Send in a voice message: https://anchor.fm/cognis...
18: Scaleup Marketing: Prioritisation with Francesca Rock, Content Marketing Manager @kleene.ai
Revenue Champions - August 18, 2021 08:49 - 39 minutes ★★★★★ - 2 ratingsAlice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more. 03:50 - Partner marketin...
17: Breaking down silos: integrating sales and marketing with Alice de Courcy, CMO and Jonathon Ilett, Global Head of Sales @Cognism
Revenue Champions - August 04, 2021 06:57 - 37 minutes ★★★★★ - 2 ratingsAlice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sal...
16: The dark funnel and what it means for marketers with Chris Walker, CEO @Refine Labs
Revenue Champions - July 21, 2021 07:00 - 57 minutes ★★★★★ - 2 ratingsAlice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message
15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training
Revenue Champions - July 07, 2021 09:09 - 45 minutes ★★★★★ - 2 ratingsWilliam Gay speaks to Josh Braun, Founder @Josh Braun Sales Training all about bringing a completely cold prospect to a yes. In this episode, William talks to Josh about his Badass B2B Growth Guide, the “poke the bear” method and asks questions from Cognism’s SDR team. --- Send in a voice mes...
14: The Pillars of an Elite Sales Career with Ben Riall, Enterprise Account Executive @Adobe
Revenue Champions - June 23, 2021 08:11 - 30 minutes ★★★★★ - 2 ratingsJon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech. In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should imple...
13: Is ABM just good B2B marketing? with Declan Mulkeen, CMO @strategicabm
Revenue Champions - June 09, 2021 07:00 - 35 minutes ★★★★★ - 2 ratingsAlice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM, how to measure success with ABM, the typical set up for ABM execution and more. --- Send in a voice message: https://anchor.fm/cognism/me...
12: Inside the mind of the Gong’s CMO and mastermind of THAT superbowl ad? with Udi Ledergor, CMO @Gong.io
Revenue Champions - May 27, 2021 07:22 - 28 minutes ★★★★★ - 2 ratingsAlice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investin...
11: The Truth Behind Drift’s Content Machine and How to do it with Mark Kilens VP of Content and Community @Drift
Revenue Champions - March 24, 2021 07:03 - 38 minutes ★★★★★ - 2 ratingsAlice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkab...
10: How to do Social Selling Right with Daniel Disney, Founder @The Daily Sales
Revenue Champions - March 10, 2021 09:49 - 27 minutes ★★★★★ - 2 ratingsJon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more. --- Send in...
9: The Anatomy of a B2B Sales Leader with James Ski, Founder @Sales Confidence + Partnerships @Drift
Revenue Champions - February 24, 2021 08:00 - 30 minutes ★★★★★ - 2 ratingsJon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and mo...
8: The Journey to Revenue Marketing Leadership + Your first 100 Days with Frank Brooks, Head of Marketing @dotdigital
Revenue Champions - February 10, 2021 08:00 - 39 minutes ★★★★★ - 2 ratingsAlice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more. ...
7: How to structure and organize your sales team for repeatable success with Michael Hanson, Founder @Growth Genie
Revenue Champions - January 27, 2021 08:00 - 29 minutes ★★★★★ - 2 ratingsJon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the b...
6: Stop gating content, it doesn't work with Karla Rivershaw, Head of Marketing @Turtl
Revenue Champions - December 16, 2020 09:16 - 45 minutes ★★★★★ - 2 ratingsAlice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more eng...
6: Stop gating content, it doesn't work with Karla Rivershaw, Head of Marketing @Turl
Revenue Champions - December 16, 2020 09:16 - 45 minutes ★★★★★ - 2 ratingsAlice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more eng...
5: The journey from $0 to $10M ARR with Nazma Qurban @Sales Impact Academy
Revenue Champions - December 02, 2020 09:29 - 40 minutes ★★★★★ - 2 ratingsJon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, t...
4: Actual, real life, agile marketing with Andy Culligan @Leadfeeder
Revenue Champions - November 18, 2020 09:41 - 41 minutes ★★★★★ - 2 ratingsIn this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the ...
3: "Content marketing: don’t fix what isn’t broken, just do it better" with Tom Bangay @Juro
Revenue Champions - November 04, 2020 09:36 - 45 minutes ★★★★★ - 2 ratingsAlice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice an...
Stop selling, start telling stories (with Shelby Stanger, host and creator of REI's Wild Ideas Worth Living )
Lights, Camera, Grow - October 22, 2020 12:15 - 49 minutes ★★★★★ - 6 ratings“A lot of brands just try and sell their product. A little too in your face. I don’t think people want that... Brands that have gotten into the podcast space, for the most part, don’t make that many mistakes because podcasting is a totally different audience, and if they figured out ho...
2: "Why growth hacking is BS" with Aazar Ali Shad @Userpilot
Revenue Champions - October 21, 2020 13:04 - 42 minutes ★★★★★ - 2 ratingsIn this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your...
Making Content Marketing Easy Again (With Lindsay Tjepkema, Casted)
Lights, Camera, Grow - October 08, 2020 12:15 - 33 minutes ★★★★★ - 6 ratingsB2B (Business to Business) marketing is boring. Always has been. In an industry that has long been successful by “playing it safe”, B2B companies have been able to thrive in a world of suit jackets and old-school professionalism. However, as millennials have overtaken the majority of th...
1: "The eBook is dead" with Chris Walker, CEO @Refine Labs
Revenue Champions - October 07, 2020 10:26 - 47 minutes ★★★★★ - 2 ratingsIn episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel. Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather t...
0: Introducing Revenue Champions, the ultimate B2B podcast
Revenue Champions - September 24, 2020 18:55 - 29 seconds ★★★★★ - 2 ratingsThe ultimate B2B podcast, brought to you by Cognism. Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space Giving you the tips, tricks, and hacks for you to grow and scale your B...
ROI is Overrated (With the VP of Marketing at HubSpot, Meghan Keaney Anderson)
Lights, Camera, Grow - September 24, 2020 12:15 - 36 minutes ★★★★★ - 6 ratingsShould you start a marketing campaign when ROI can be hard to measure? How do you convince your boss (and yourself) that it’d be worth it? In this episode of Light’s, Camera, Grow, we sit down with Meghan Keaney Anderson, VP of Marketing at HubSpot, and discuss the idea of taking a ...
How to Get People to Love Your Brand, Hint: Start a Show! (With Jay Acunzo, Marketing Showrunners)
Lights, Camera, Grow - September 10, 2020 12:30 - 46 minutes ★★★★★ - 6 ratingsYou’re marketing wrong: don’t just grab attention, hold it. Say hello to Jay Acunzo. Jay is an entrepreneur, creator, teacher, writer... basically, he does it all. He combines his extensive experience working at ESPN, Google, and HubSpot with his passion for creating shows (Unthinka...
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